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Mix It Up: Why Smart Brokers Diversify Their Real Estate Lead Sources

As real estate professionals, we talk a lot about finding the fastest (and least labor-intensive) path to generate real estate leads. And when a certain lead gen strategy has been producing consistent results for your team, it’s hard to think that there’s any reason to diversify. But if you are siloing your efforts to only one source, you are placing an extremely risky bet. Where do you expect to get your best real estate prospects this year? Here is where agents, team leaders, and broker-owners are finding success with online real estate leads in 2015, as reported in a recent survey by Inman.

Drip Marketing 101: Put Your Real Estate CRM to Work

Without a real estate CRM, the process of tracking and segmenting communication with various leads manually can be painstaking. Because successful agents know that they need to stay productive in order to be profitable, the task of sending a series of emails often gets pushed to the back burner. However, when done effectively, drip marketing has shown to increase sales opportunities by an average of 20%. Here are a few best practices for determining who should receive what type of email, and when they should receive that message.

What's the Score? 4 Ways to Track Real Estate Lead Generation Activities

To succeed and grow your brokerage, you need to do several things at the same time: generate leads, recruit and train effective agents, and track agent activity with full accountability, all while utilizing the right tools to convert leads into sales. Here are four ways you can keep your agents accountable by tracking their lead generation activities from first-contact to closed-deal.

Who’s Your Source? High Profit Marketing for Real Estate Lead Generation

When it comes to real estate lead generation, nearly every agent is looking for an answer to the same question: What’s the best lead source? In order to get the most out of your leads, you need to be able to see the ROI on all of your lead sources so you know where to spend those precious marketing dollars — and where to stop wasting them. To gain better insight into which lead sources brokers should be investing in, Imprev Thought Leader conducted a survey. Here are some findings.

Top 5 Profit-Drivers of an Automated Real Estate CRM

In real estate, the million-dollar question is, ‘How do I make more money?’ The easy answer: close more deals. Unfortunately, it’s not always as easy as it sounds, otherwise, we’d all be rolling in the dough. By automating some of your most important and time-consuming processes, you can become more effective in cultivating leads, keeping in touch with clients, and managing your active listings. So, what does your brokerage automated look like? Here are a few ways that a real estate CRM can automate your marketing and team activities to help you work smarter and become more profitable.

How to become a lead machine with a customized real estate website

Making a good first impression with a potential client is essential to the future (or lack thereof) of that relationship, whether it's in person, on a phone call, or on your real estate website. Think of your website homepage as the outside of a home. Without that curb appeal, it makes it difficult to sell.

Real Estate Lead Texting: When and What to Text for Phenomenal Response Rates

Text messaging is the most popular application on smartphones, and 40% of home buyers prefer communicating with an agent by text over phone calls. Additionally, text messages have an open rate of 98%. How can real estate agents harness this opportunity and use text messaging to capture leads? Here are some best practices for when and what to text your real estate leads.

To Our Friends and Industry

Inside Real Estate will be here, independent, and leading the way, arm in arm with you, keeping your data secure and driving the innovation that champions the agent, and empowers you to serve this industry every day.

Does Tech Increase Transaction Volume? Yes—And There’s Proof

The data is indisputable. Inside Real Estate’s kvCORE Platform is getting more business for real estate professionals across the board.

Get the Definitive Guide to Winning Over Today's Sellers

Learn how to beat the competition, earn your client's trust, and win more listings than ever

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See why top agents and teams are flocking to brokerages with kvCORE

Schedule your demo today and discover why agents and teams are asking for the platform they know drives business: kvCORE

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Get the Definitive Guide to Winning Over Today's Sellers

Learn how to beat the competition, earn your client's trust, and win more listings than ever

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Real Estate Teams Get What They Deserve

Teams just scored the most sophisticated solution ever created thanks to the latest release by the newly combined Inside Real Estate and BoomTown teams.

Does the Real Work Start After the Real Estate Transaction? The Numbers Say Yes.

Post Close Companion is your answer to client nurture after the transaction. And it makes it easier than ever. 

See why top agents and teams are flocking to brokerages with kvCORE

Schedule your demo today and discover why agents and teams are asking for the platform they know drives business: kvCORE

Learn More

Elite-Level Marketing Materials Don’t Need to be Time or Labor Intensive– Here’s Why

kvCORE is innovating tools that allow agents to do it all, without having to do it all.

Will 250k Agents Leave the Business Next Year?

What can you be doing to make sure your agents stay loyal with you and stay productive?

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Introducing Pond Accounts in kvCORE: Never let a lead go stale

Now, real estate teams can nurture a pool of contacts while leveraging the power of kvCORE's behavioral automation

Why your current CMA isn’t helping you seal the deal

CORE Present is the next-generation CMA and Presentation builder that empowers brokers and agents to tell a compelling story that wins listings and deals.

Making websites faster, more powerful, and more customized than ever before

Understanding feedback from our customers was key to our Spring ‘21 Release, so we're bringing you a supercharged user experience, plus innovative new features to power consumer-facing kvCORE websites.

Helping you crush the year and your competition

A Recap of Inside Real Estate’s Live March 18th Webinar, Including the Highly-Anticipated Spring '21 Release of kvCORE

How to position yourself as the local expert and get customers coming back to your website with Local Logic, now in kvCORE

The leading provider of hyper-local school, demographic, and lifestyle data, Local Logic makes it easy for brokers and agents to help customers search by local qualities that matter most.

Inside Real Estate Named to 2021 HW Tech 100 Winners

This honor is right up our alley for Inside Real Estate, which continuously delivers cutting-edge technology that drives a more innovative and efficient housing market and propels the industry into the digital era.

Attract, nurture, and retain your ideal recruits seamlessly with IdealEstate, now part of kvCORE

Tap into IdealEstate's pool of 1M+ real estate professionals and provide a seamless candidate journey from the top of the funnel all the way to your team or brokerage.

Putting indie brokerage savvy into the launch of an uber successful team

How this successful team leader of Urban Nest Realty is using experience and technology to drive team growth.

A best-in-class tech stack starting with kvCORE Gives the 3600+ agents at Samson Properties the tools they need to succeed

For Donny Samson, CEO of Samson Properties, kvCORE has been a game-changer. He wanted the best tool out there — and he wanted to offer it company-wide for free. He tells his agents, “I can't hit the home run for you, but I can give you as many times as bat as possible.” Here’s why Samson and his agents love kvCORE.

CORE Video gives you powerful new video messaging tools to build your business the human way

CORE Video powered by BombBomb helps your real estate business build and maintain meaningful relationships with video marketing integrated right into the kvCORE platform.

How dashCMA can help you break through the hyper-competitive real estate market

dashCMA is the modern real estate listing presentation tool that drastically simplifies the process and lets you easily customize home pricing presentations.

Achieving an audacious goal: Royal LePage's future-focused digital transformation with rlpSPHERE

Royal LePage is once again shaking the industry’s foundations as a technology innovator with the launch of its ground-breaking digital ecosystem, rlpSPHERE. Powered by kvCORE, the platform features a suite of fully integrated proprietary and industry technologies.

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