Teams are dominating the real estate industry. They’re a fantastic way to leverage time and resources, and team builders know they’re a great vehicle to maximize everyone’s strengths and take your business to the next level.

Lead pools or “ponds” have become a popular way for real estate teams to manage leads that need follow up. They allow agents to work contacts from a shared pool, ensuring leads don’t get missed or go stale. Lead ponds are especially helpful for larger teams that may generate hundreds of leads every month. With numerous prospects coming in, it's possible (even likely) that some will be missed.

Typical lead ponds can be complicated and hard to manage, though. One team member may think he or she is getting fewer leads than others, and without clear rules multiple agents may compete for the same lead. The result? Unhappy and unsatisfied agents. 

New Pond Accounts in kvCORE offer an all-new way to nurture a pool of contacts that fits the specific needs of your team

Usually, contacts in a pond must be assigned to an agent to be eligible for automated nurturing campaigns (it’s a requirement for many MLSs). kvCORE Pond Accounts are different. To increase successful follow up and conversion, all of the automation and campaign tools of kvCORE work for Pond Account leads – even if there’s no assigned agent. Contacts in the pond receive market reports, listing alerts, and valuation reports. You can add them to drip campaigns. And team leaders can leverage powerful analytics for clear visibility on activity and agent accountability for lead assignments.

Here’s how a Pond Account in kvCORE might work for your team. Let’s say you have 200 new contacts with no assigned agents. You could:

1. Upload the list automatically and notify all agents who are part of the pond to follow up and qualify the leads. 
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2. Route hot leads directly to an agent based on their specialty, like geographic area or price points.
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3. Designate a subset of the list to a Pond Account for agents to grab and follow up with when they’re available. 
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4. Allow agents to work contacts in the Pond Account that suit them best and claim them into their own account.
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5. Establish accountability rules for agents who take leads from the pond. If they don't follow the rule, kvCORE automatically puts the lead back in the pond. 

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Teams can also use lead routing in kvCORE to populate a Pond Account. To view or move leads simply navigate to “agent accountability” and click on “move leads to pond”. 

Your team is unique and you need the freedom and flexibility to create lead processes that work for you. If you don’t get leads into the hands of team members, it’s business lost. So, if you’re asking yourself, “How do I automate lead routing and follow up?” Or “How do I customize our technology to meet my team’s needs?” Or “How do I showcase my team’s unique brand?” kvCORE – now with new Pond Accounts – is the answer to all of your questions We invite you to take a deeper dive into Inside Real Estate’s Solutions for Teams now.

Pond Accounts are available now as a kvCORE Team Add-On. They’re also available for Offices!

‍Not using kvCORE? Grab a demo and take a personalized tour.