If you were to ask real estate agents and brokers in 2023 what their most valuable resource is, chances are the answer would unanimously be time. In fact, the most successful real estate professionals are known to prioritize the most dollar-productive activities while automating or delegating the rest. 

We know that in real estate, person-to-person interactions are the most important use of an agent's time; listing presentations, open houses, appointments and showings, prospecting, etc. However, marketing is, and will always be, a critical aspect of growing a real estate business. Which is why kvCORE is innovating tools that allow agents to do it all, without having to do it all.   

Enter CORE Listing Machine & Design Center

CORE Listing Machine & Design Center was designed to accomplish two main goals: (1) automate the creation of elite-level marketing materials and (2) save agents and brokerages time and effort.

It offers a fully automated listing marketing suite as well as a full print and digital marketing design center, to enable agents to easily and effectively promote listings, impress sellers, and attract new buyers with both digital and printed assets.

Key Features: 

• Customizable Listing Marketing Kits
• Single Property Sites
• Automated Social Media Posting
• Modern Marketing Design Center
• Custom Branded Content
• Digital and Ready-to-Print Assets
• Content Marketing Library
• Automated Listing Videos

CORE Listing Machine & Design Center directly connects to an agent’s MLS, so property details are automatically populated to create an entire marketing campaign for any listing. The automated listing marketing suite has everything agents need to promote listings, impress sellers, and attract new buyers.

In Marketing, Diversification is Key

Many of the most successful real estate professionals will tell you– there is no universal formula for successful marketing. Success will vary depending on your unique market conditions, the market as a whole, your niche or specialty, your brand, etc. It’s all about experimenting to uncover what works best for you. 

CORE Listing Machine & Design Center has an expansive array of marketing materials, so whether you are focusing intently on direct mailers or revving up your social media campaigns, you still have one central location that makes it all happen.  

“I got an email from your system with social posts that I used to create ads. Generated 23 leads in 4 days– one of them bought the house! I have no problem getting listings…but in a cooling market, I wanted something to bring people to the door. This seems to be doing that.” – Paul, Broker

They say if you stay ready you don’t have to get ready. This is great advice for your marketing strategy. Let’s imagine that Facebook ads start tanking due to a massive privacy breach. Or a global pandemic forces us all inside (imagine that!). Or a law passes that massively restricts direct mailers. It’s critical not only to be able to pivot quickly but also to have multiple marketing streams driving lead generation. With CORE Listing Machine & Design Center it’s easy to fuel multiple lead sources with the click of a button. 

You’ll have access to beautifully designed flyers, postcards, social media images, and even videos. Plus, print integration capabilities allow you to seamlessly work with your preferred printer to quickly and effortlessly create printed assets to bolster your brand and market your listings! 

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What to Automate & What to Do Manually

Real estate is the business of people, which means authenticity matters. It can be tricky in a world of incredible new technology (cough cough, ChatGPT) and tools designed to make your workflow easier to know what to automate or delegate and what to do manually. 

A good rule of thumb is that anything that requires your personal voice and expertise should be done manually or by you. For example, writing a newsletter to your sphere or making prospecting calls. 

Now let’s consider the other side of the coin. Manually designing print materials? Not the best use of an agent's time. Manually scheduling and posting social media content? Definitely not the best use of an agent's time. 

With CORE Listing Machine & Design Center you can get back to growing your business through meaningful client interactions. (We’ll handle the rest.) 

Ready to put your best foot forward? Get started with CORE Listing Machine & Design Center!

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