Insider Blog
Fuel your real estate business and brand with technology insights,
news, product updates, and advice from the Insiders.
The 50/50 Social Media Strategy for Agents & Brokers
There are plenty of ways for real estate agents and brokers to automate their posts. But there is an important balance between automation and personalization. Simply posting your listings is not enough. Having a “robot-like” social presence is not effective in building client relationships. That’s why a 50/50 strategy between personalization and automation is so important for today’s agents and brokers. It solves the need for automation for the ever-busy agent, while also putting some of the focus on personalization.
5 Key Features Needed for Agent Adoption
We’ve narrowed the list down to the top 5 value propositions needed within a CRM platform to have the highest success of Agent Adoption.
Inside Real Estate Soars 149% Over Previous Year
In the effort to support its 149% year-over-year revenue growth and massive demand for its leading cloud software, Inside Real Estate has made some recent high-profile hires. These hires are well-known and well-respected within the real estate and tech industries, and position Inside Real Estate as a powerhouse brand with solutions for real estate brokers, teams and agents at every stage of their business.
Leads are Easy, Converting Them is the Challenge (And 5 Ways to Fix That)
In today’s real estate market, finding leads really isn’t the problem, it’s converting them. There are multiple ways to help you cultivate your list. But it’s what you do with those leads that really matters. Even in hot real estate markets, you’ll find plenty of potential clients who need nurturing. How are you going to nurture them all the way to the closing table?
3 Ways AI Can Help You Close a Deal
There’s a big misconception around what artificial intelligence (AI) really is and how it can impact your real estate business. To make matters more confusing, many of today’s real estate software platforms have latched onto the term but fail to explain what’s really behind the curtain. So what is AI, exactly?
10 Questions to Ask Your Tech Vendor About Your Data
You’ve most likely heard about the recent news in the industry calling to question the safety of your personal contacts, sphere, leads or other data that belongs to your real estate business. Many tech platforms expect you to freely hand over your private sphere data in order to use their solutions. And there lies the question: How safe is your data when you hand it over?
5 Keys to Winning at Lead-Gen as a Brokerage
Running a cost-effective lead-generation program is as difficult as anything else brokers will do. Follow these five lead-gen strategies to maximize deal flow and increase ROI for your in-house lead generation program.
3 Essential Tools That Will 10X Your Real Estate Marketing
Spraying your message high and wide does not breed online marketing success; rather, standout results emerge when you pair smart, strategic decisions with the right tools. The software you use to help you do this is critical. Here are 3 essential components your software platform must have to drive more leads, dramatically increase your conversion rates and accelerate your marketing success.
Rich Broker, Poor Broker: Breaking Free and Building Wealth in Real Estate with the “Cashflow Quadrant”
We all know the mantra, “Work smarter, not harder”. However sick of the expression you may be, as a professional in the real estate industry, can say that you actually consider this concept on a regular basis and actively practice it?
3 Hard Truths About Building Your Brokerage
Real estate is hyper-competitive. According to the 2012 Economic Census, there are 86,004 real estate brokerage firms operating in the United States. This means you have competitors around every corner vying to overtake your market and your business. However, one of the biggest mistakes you can make is focussing on your competition. Successful brokers focus on determining their own strengths and figuring out how to build a solid foundation for their agents and clients. Here are some key facts that are moving forward-thinking brokerages in the right direction.
Straight Talk: Why Agents Leave Your Brokerage
Only two metrics really matter to your brokerage: recruitment and retention. Why is retention so important, aside from the obvious that top producers continue to produce? Because it is an indisputable, impossible-to-fabricate metric that reflects your brokerage’s core values. We’ll cut to the chase. If you have an agent retention problem, It’s not them, it’s you. You may be falling short in a variety of areas, including the ones below. Review them to see how you stack up and where you could improve.
To Our Friends and Industry
Inside Real Estate will be here, independent, and leading the way, arm in arm with you, keeping your data secure and driving the innovation that champions the agent, and empowers you to serve this industry every day.
Does Tech Increase Transaction Volume? Yes—And There’s Proof
The data is indisputable. Inside Real Estate’s kvCORE Platform is getting more business for real estate professionals across the board.
Real Estate Teams Get What They Deserve
Teams just scored the most sophisticated solution ever created thanks to the latest release by the newly combined Inside Real Estate and BoomTown teams.
Does the Real Work Start After the Real Estate Transaction? The Numbers Say Yes.
Post Close Companion is your answer to client nurture after the transaction. And it makes it easier than ever.
Elite-Level Marketing Materials Don’t Need to be Time or Labor Intensive– Here’s Why
kvCORE is innovating tools that allow agents to do it all, without having to do it all.
Will 250k Agents Leave the Business Next Year?
What can you be doing to make sure your agents stay loyal with you and stay productive?
Introducing Pond Accounts in kvCORE: Never let a lead go stale
Now, real estate teams can nurture a pool of contacts while leveraging the power of kvCORE's behavioral automation
Why your current CMA isn’t helping you seal the deal
CORE Present is the next-generation CMA and Presentation builder that empowers brokers and agents to tell a compelling story that wins listings and deals.
Making websites faster, more powerful, and more customized than ever before
Understanding feedback from our customers was key to our Spring ‘21 Release, so we're bringing you a supercharged user experience, plus innovative new features to power consumer-facing kvCORE websites.
Helping you crush the year and your competition
A Recap of Inside Real Estate’s Live March 18th Webinar, Including the Highly-Anticipated Spring '21 Release of kvCORE
How to position yourself as the local expert and get customers coming back to your website with Local Logic, now in kvCORE
The leading provider of hyper-local school, demographic, and lifestyle data, Local Logic makes it easy for brokers and agents to help customers search by local qualities that matter most.
Inside Real Estate Named to 2021 HW Tech 100 Winners
This honor is right up our alley for Inside Real Estate, which continuously delivers cutting-edge technology that drives a more innovative and efficient housing market and propels the industry into the digital era.
Attract, nurture, and retain your ideal recruits seamlessly with IdealEstate, now part of kvCORE
Tap into IdealEstate's pool of 1M+ real estate professionals and provide a seamless candidate journey from the top of the funnel all the way to your team or brokerage.
Putting indie brokerage savvy into the launch of an uber successful team
How this successful team leader of Urban Nest Realty is using experience and technology to drive team growth.
A best-in-class tech stack starting with kvCORE Gives the 3600+ agents at Samson Properties the tools they need to succeed
For Donny Samson, CEO of Samson Properties, kvCORE has been a game-changer. He wanted the best tool out there — and he wanted to offer it company-wide for free. He tells his agents, “I can't hit the home run for you, but I can give you as many times as bat as possible.” Here’s why Samson and his agents love kvCORE.
CORE Video gives you powerful new video messaging tools to build your business the human way
CORE Video powered by BombBomb helps your real estate business build and maintain meaningful relationships with video marketing integrated right into the kvCORE platform.
How dashCMA can help you break through the hyper-competitive real estate market
dashCMA is the modern real estate listing presentation tool that drastically simplifies the process and lets you easily customize home pricing presentations.
Achieving an audacious goal: Royal LePage's future-focused digital transformation with rlpSPHERE
Royal LePage is once again shaking the industry’s foundations as a technology innovator with the launch of its ground-breaking digital ecosystem, rlpSPHERE. Powered by kvCORE, the platform features a suite of fully integrated proprietary and industry technologies.