Insider Blog
Fuel your real estate business and brand with technology insights,
news, product updates, and advice from the Insiders.
Homes of Idaho
Homes of Idaho experiences record growth by breaking the "one-size-fits-all" mold. “We’ve been able to build our own tech ecosystem that fits our culture and brand, so even if another brokerage in our market is using kvCORE, it isn’t going to look like our kvCORE.” -- Colby Lampman, Broker/Owner, Homes of Idaho
Small and Midsized Brokers Power Recruiting with CORE BackOffice
Actually working out the commission program needed to recruit agents presents much less of a challenge than tracking these unique commission programs designed for each agent on something other than an Excel spreadsheet. Small and midsized firms need to support variety in their compensation plans in order to recruit and require an affordable solution that integrates with QuickBooks. In 2016 and 2017, entrepreneur Jeremy Shoenig developed software for exactly this purpose, called BrokerSumo.
Real estate teams should demand more. Here’s why.
Teams are often the highest contributors to brokerage sales volume and one of the fastest-growing segments in real estate. This makes teams a critical part of today’s real estate landscape, so it’s important for brokers to make an effort to do whatever they can to recruit and retain teams in their organization. Fortunately, industry technology has improved in recent years and there are solutions today, like kvCORE Platform from Inside Real Estate, that effectively support teams and individual agents on one platform. Now, broker-owners have complete control, but can also allow their teams and agents to customize the platform to fit their needs and create their personal and private platform within the broker platform.
Tapping the Zillow Gap - Competing on Consumer Experience
Ah, Zillow. The real estate portal we all know and love? It’s no secret that many homebuyers leverage the “Z word” to begin their initial stages of the homebuying process. Due to the popularity of Zillow with homebuyers, many brokerages and agents alike feel they must be committing a dedicated monthly budget to the platform for a perceived fear of missing out on a potentially limitless stream of leads. Many real estate professionals also feel there is an unspoken expectation they need to be present on the search portal to truly compete with those who are also on Zillow. However, often the cons/disadvantages of advertising with Zillow outweigh the perceived pros.
Two Industry Leaders Team Up on 'A Journey to Tech Perfection'
REAL Trends and Inside Real Estate set out to answer an age-old problem for brokerages: How do you get agents to use the wonderful products and services that you offer? Many times, the technology is complicated, or the agents don’t want to invest the time into learning a new program. However, much of the time it’s due to a lack of management support, few training opportunities, and a dearth of incentives for sales associates to commit to your brokerage tech platform.
What Wins the Broker Tech Battle - Exclusive Interview
Joe Skousen, Founder/President of Inside Real Estate weighs in on what’s really behind the broker-tech battle, and how brokers can win the war.
Building a Brokerage With Leads
Chris and Leigh Russell started Plum Tree Realty from scratch about seven-and-a-half years ago. After taking took some time to define what “being the best” meant for their firm and researching the many lead generation programs out there, they chose a platform they felt was "the best technology available." Now, from lead generation to recruiting, Russell has built his brokerage around the value proposition of getting leads to his agents.
Russell Real Estate Services
The winning combination of technology plus culture sets Russell Real Estate Services apart. "The trust cultivated in our organization has led to a reciprocal tech relationship: Our agents have embraced our approach to consolidated technology, which has led to widespread adoption, and, consequently, unprecedented success." - Jeff Russell, Broker/Owner of Russell Real Estate Services
A Journey to Technology Perfection
Find out how this brokerage struck gold with a well-thought-out tech strategy, a near flawless platform rollout and record numbers of agent adoption.
Brokers beware! That old tech is eating at your profits
It’s common for brokerages to focus more on lead generation programs, CRM software, and sophisticated websites as their revenue driving solutions. There is no question powerful solutions like kvCORE are built to drive revenue. But if brokers ignore the backend, that’s a missed opportunity to carve out additional profitability and claim a competitive advantage with a modern back office.
Ready Player One: How the New Hybrid Virtual Brokerage Can Help You Compete
It’s only been in the last few years that virtual brokerages have popped up, and they’re a hot topic within the industry. Without a physical location, virtual brokerages have significantly lower overhead costs and can scale their business with relative ease–two big reasons why they’re growing in popularity.
Yes, There is Such a Thing as Too Much Real Estate Tech
Today it seems as though there is a tech tool or solution for every stage of the real estate transaction, from marketing and advertising to listing and closing. Sometimes it can feel like we are kids in a candy store, overwhelmed by so many choices that promise they will miraculously improve our business. But is there such a thing as too much tech for real estate? And what is the perfect balance of tech tools that produce the highest agent adoption and profitability for the brokerage?
To Our Friends and Industry
Inside Real Estate will be here, independent, and leading the way, arm in arm with you, keeping your data secure and driving the innovation that champions the agent, and empowers you to serve this industry every day.
Does Tech Increase Transaction Volume? Yes—And There’s Proof
The data is indisputable. Inside Real Estate’s kvCORE Platform is getting more business for real estate professionals across the board.
Real Estate Teams Get What They Deserve
Teams just scored the most sophisticated solution ever created thanks to the latest release by the newly combined Inside Real Estate and BoomTown teams.
Does the Real Work Start After the Real Estate Transaction? The Numbers Say Yes.
Post Close Companion is your answer to client nurture after the transaction. And it makes it easier than ever.
Elite-Level Marketing Materials Don’t Need to be Time or Labor Intensive– Here’s Why
kvCORE is innovating tools that allow agents to do it all, without having to do it all.
Will 250k Agents Leave the Business Next Year?
What can you be doing to make sure your agents stay loyal with you and stay productive?
Introducing Pond Accounts in kvCORE: Never let a lead go stale
Now, real estate teams can nurture a pool of contacts while leveraging the power of kvCORE's behavioral automation
Why your current CMA isn’t helping you seal the deal
CORE Present is the next-generation CMA and Presentation builder that empowers brokers and agents to tell a compelling story that wins listings and deals.
Making websites faster, more powerful, and more customized than ever before
Understanding feedback from our customers was key to our Spring ‘21 Release, so we're bringing you a supercharged user experience, plus innovative new features to power consumer-facing kvCORE websites.
Helping you crush the year and your competition
A Recap of Inside Real Estate’s Live March 18th Webinar, Including the Highly-Anticipated Spring '21 Release of kvCORE
How to position yourself as the local expert and get customers coming back to your website with Local Logic, now in kvCORE
The leading provider of hyper-local school, demographic, and lifestyle data, Local Logic makes it easy for brokers and agents to help customers search by local qualities that matter most.
Inside Real Estate Named to 2021 HW Tech 100 Winners
This honor is right up our alley for Inside Real Estate, which continuously delivers cutting-edge technology that drives a more innovative and efficient housing market and propels the industry into the digital era.
Attract, nurture, and retain your ideal recruits seamlessly with IdealEstate, now part of kvCORE
Tap into IdealEstate's pool of 1M+ real estate professionals and provide a seamless candidate journey from the top of the funnel all the way to your team or brokerage.
Putting indie brokerage savvy into the launch of an uber successful team
How this successful team leader of Urban Nest Realty is using experience and technology to drive team growth.
A best-in-class tech stack starting with kvCORE Gives the 3600+ agents at Samson Properties the tools they need to succeed
For Donny Samson, CEO of Samson Properties, kvCORE has been a game-changer. He wanted the best tool out there — and he wanted to offer it company-wide for free. He tells his agents, “I can't hit the home run for you, but I can give you as many times as bat as possible.” Here’s why Samson and his agents love kvCORE.
CORE Video gives you powerful new video messaging tools to build your business the human way
CORE Video powered by BombBomb helps your real estate business build and maintain meaningful relationships with video marketing integrated right into the kvCORE platform.
How dashCMA can help you break through the hyper-competitive real estate market
dashCMA is the modern real estate listing presentation tool that drastically simplifies the process and lets you easily customize home pricing presentations.
Achieving an audacious goal: Royal LePage's future-focused digital transformation with rlpSPHERE
Royal LePage is once again shaking the industry’s foundations as a technology innovator with the launch of its ground-breaking digital ecosystem, rlpSPHERE. Powered by kvCORE, the platform features a suite of fully integrated proprietary and industry technologies.