The need for online marketing for real estate agents and brokerages is a given in today’s world. We all recognize that we not only have to have a smart, professional and up-to-date web presence. But, we also know that the only real places that matter online for visibility are Social Media, Blogs and the 1st page of search engine results (pages 2-Infinity don’t really count).
Real estate technology firm, Inside Real Estate, has announced an agreement with Intermountain Multiple Listing Service (IMLS) to provide their Core3 Online Marketing Platform that includes agent websites, blogging, social media, CRM, and IDX search solutions to its approximately 4,000 agents throughout the Treasure Valley, Idaho area.
kvCORE is innovating tools that allow agents to do it all, without having to do it all.
“Once agents see and hear about our tech stack, and find out it’s free to them, the deal is done,” says Donny Samson, CEO of Samson Properties. "The tech stack offered by Inside Real Estate's kvCORE Platform has been a game-changer for us."
Canvas Real Estate is among Florida’s leading independent real estate firms. Spanning the east coast from their base in Ft. Lauderdale, the firm is generating over $13 million in gross commission income across 800 agents. WAV Group founding partner, Victor Lund met with Canvas CEO Ernesto Vega to learn about the key strategies that are powering success at Canvas.
National real estate powerhouse, New Jersey-based Weichert Realtors® has a long history of innovating to grow...50 years to be exact. With the recent launch of its brand-new technology ecosystem—myWeichert, powered by kvCORE—the firm has upped its value proposition for the more than 13,000 company and affiliated sales associates it serves.
With the landscape more crowded and confusing than ever, we reflected on the lessons we all learned last year, uncovering three ideas that we believe can lead us back to a path toward service, collaboration, and smart growth. And, it favors the agent-based model that’s worked for more than a century.
Ah, Zillow. The real estate portal we all know and love? It’s no secret that many homebuyers leverage the “Z word” to begin their initial stages of the homebuying process. Due to the popularity of Zillow with homebuyers, many brokerages and agents alike feel they must be committing a dedicated monthly budget to the platform for a perceived fear of missing out on a potentially limitless stream of leads. Many real estate professionals also feel there is an unspoken expectation they need to be present on the search portal to truly compete with those who are also on Zillow. However, often the cons/disadvantages of advertising with Zillow outweigh the perceived pros.
With real estate lead generation, there are lots of different ways and methods to receive and generate those leads. So, what are the right components for great lead return?
The need for online marketing for real estate agents and brokerages is a given in today’s world. We all recognize that we not only have to have a smart, professional and up-to-date web presence. But, we also know that the only real places that matter online for visibility are Social Media, Blogs and the 1st page of search engine results (pages 2-Infinity don’t really count).