Real Estate Online Marketing Articles

  • Short Sale & Listing Real Estate Leads: The Dilemma

    By Joe Skousen

    When talking real estate leads, REO and Foreclosure has been the talk for the last few years. Now we are all talking listings and short sale leads and the like. Today, pulling new listing leads is kinda like winning a mini lottery in many markets today… you go home, cry a little, call your uncle and thank him for being such a special person in your life.

    There are 2 major dilemmas in getting leads for things like Short Sales and Listing Leads.

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  • Real Estate Lead Generation Tip of the Week: April 5

    By Joe Skousen
    Real Estate Lead Measurement

    This week, our Real Estate Lead Generation Tip comes from the very root of success with online marketing – measurements. If you want something to improve, you have to measure it. So, what should you be measuring with your online marketing and real estate leads?

    Well, you always want to get down and measure the things that are going to have the biggest impact on your bottom line first. We want to give you a few things to be measuring that will make you stand out from your competition, and help you dial down your real results.

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  • What REO Did to Your Real Estate Online Marketing Ability

    By Joe Skousen
    Change Your Online Real Estate Marketing Strategy

    o, you did some (or lots) of REO, Foreclosures and Short Sales – or maybe now you are moving quickly into the Short Sale scene. Well, first off, good for you – you know how to watch the trends. Secondly, your online marketing probably stinks.

    We’re not trying to pick a fight, we are just going off what we have seen from about 85% of the brokers that come to Inside Real Estate. The truth is, REO came at a much-needed time, and there are still a good number of brokers doing well with it. Hopefully you have also seen that it can really murder your marketing presence and your marketing equity. Let me give you 3 reasons why this ought to scare you a bit, and why you ought to change that.

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  • 5 Real Estate Content Marketing Ideas (Plus a Bonus Blogging Tip)

    By Joe Skousen

    Real Estate Marketing and lead generation can be a tough sport. No wonder we have a hard time sometimes in getting people to like, comment, share our marketing – so often, we forget the core of what our marketing needs to be about. In a rush for SEO, SEM, Leads and the like, we forget that real value draws a real return. So how do you make sure you are getting all of the Content setup just the right way and pushing it out?

    Well, here are 5 Content Ideas for your Real Estate Marketing efforts that can drive some Real Results:

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  • Your 2013 RE Fortune Cookie: Optimized IDX, Social & Lead-Gen For You!

    By Joe Skousen

    No, we don’t make fortune cookies over here, and we don’t even make very good Chinese Food (unfortunately). We do, however, bake up some pretty sweet online marketing for real estate agents and brokerages around the country.

    Why do we start with such a cheesy title about your fortune – because we get asked all the time. Most of the questions that come through are how we can guarantee that an agent is going to do more business. Well, here is the deal. The top agents and brokerages understand that successful online marketing for real estate comes as a result of a partnership-style relationship with the right marketing solution and company. So, while we can’t work your customers for you, we can guarantee results on our side of the fence!

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Inside Real Estate named #4 fastest growing company in MWCN’s Utah 100

October 26, 2020

  DRAPER, UTAH (PRWEB) OCTOBER 26, 2020 Inside Real Estate, one of the fastest growing independently-owned real estate software companies […]

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