Insider Blog
Fuel your real estate business and brand with technology insights,
news, product updates, and advice from the Insiders.
Brokers: Does your real estate tech stack really help recruit and retain agents?
What tech really matters to agents, and what doesn’t? Invest wisely.
Your Website is No Longer Your Single Biggest Tech Asset
There seems to be an unspoken agreement that the single most important piece of technology a real estate professional can have is their website. Looking further into this belief many think that the website alone will produce an infinite amount of leads and business as long as it is a unique, one-of-a-kind custom site that has video and parallax elements throughout. So if a single tech asset, namely your website, is not your best tech asset, what is?
The Importance of Quality Agent Onboarding for a Successful Team
The real estate profession is unique when it comes to joining a new brokerage or firm. Unlike with traditional job onboarding, there is a combination of requirements to be successful as an agent. New agents need a thorough and effective onboarding process. Many new real estate agents drop out of the industry simply because they didn’t receive proper training when they started out. Here are a few tips for how to improve the onboarding process for new agents.
Facebook Business Pages
Want to maximize your presence on social media as a brokerage or individual agent? A Facebook Business Page is a great starting point— so long as you’re venturing past the default settings. Whether you recently set up shop or your business has lived on Facebook for a while, fine-tuning your page with the following tools is a must. Here's how to customize your layout, communicate with customers, compete for business, and analyze trends.
To Adopt or Not To Adopt
Technology solutions offered at a brokerage level to agents are intended to make agents more productive and their life easier at the same time. So why is there often so much hesitation and resistance to embrace these solutions that have nothing but good intentions towards the agent and their business? Here are 3 reasons agents use or don’t use technology.
Old School is… New School?
When a real estate brokerage, team, or agent is asked about what they are doing regarding their own individual marketing efforts the answers might surprise you. The majority of agents in the United States have an almost even distribution of their marketing dollars between print and digital marketing. To shed some light on how agents spend their precious marketing dollars, it is important to identify exactly what constitutes print vs digital.
3 Reasons Reporting Analytics Are Imperative for Brokerages
Real estate is a numbers game and because of this, it is imperative for brokerages to have the data they need to determine where their brokerage is succeeding and in what areas they can improve. BrokerSumo offers back-end support and analytics at a brokerage level so that firms can see firsthand what is affecting their bottom line. Here are 3 reasons reporting analytics are imperative for brokerages.
Facebook Business Page Strategy: SEO 101
Facebook has come a long way from its early days of college coders dreaming in a dorm room. Today, over 2 billion people use Facebook globally. More than 1 billion of those users log into Facebook daily.Want those eyes on your real estate listings? You’ll need to develop a strategy for search engine optimization (SEO), your key weapon in the fight for online visibility. These Facebook Business Page SEO fundamentals will point you in the right direction.
Agent-First Tech Drives Massive Success
Throughout the years, RE/MAX Advantage Plus has remained one of Minnesota’s revered and multiple award-winning real estate firms, primarily because of their commitment to cutting edge technology and redefining the real estate process.
Keeping Your Sphere of Influence Warm When the Real Estate Market Cools
What can you do as a real estate professional during the slow season to make sure you stay top of mind to your leads and prospects for when things really pick up again in the Spring? Here are a few tips to ensure that your sphere of influence does not freeze this winter.
The Unseen Perks of a Strong Broker Tech Platform
Having strong technology at the foundation of your brokerage isn’t something "nice to have". It’s a necessity. Here are some of the benefits of incorporating great technology tools into your brokerage landscape.
To Our Friends and Industry
Inside Real Estate will be here, independent, and leading the way, arm in arm with you, keeping your data secure and driving the innovation that champions the agent, and empowers you to serve this industry every day.
Does Tech Increase Transaction Volume? Yes—And There’s Proof
The data is indisputable. Inside Real Estate’s kvCORE Platform is getting more business for real estate professionals across the board.
Real Estate Teams Get What They Deserve
Teams just scored the most sophisticated solution ever created thanks to the latest release by the newly combined Inside Real Estate and BoomTown teams.
Does the Real Work Start After the Real Estate Transaction? The Numbers Say Yes.
Post Close Companion is your answer to client nurture after the transaction. And it makes it easier than ever.
Elite-Level Marketing Materials Don’t Need to be Time or Labor Intensive– Here’s Why
kvCORE is innovating tools that allow agents to do it all, without having to do it all.
Will 250k Agents Leave the Business Next Year?
What can you be doing to make sure your agents stay loyal with you and stay productive?
When Tech Speaks Louder Than Words
Letting kvCORE do the recruiting, retention and adoption work for you.
Fall 2022 Release - Future Proof Your Business with kvCORE
kvCORE continues to pioneer innovations that provide the best solutions for brokers and agents
Real Estate Relationship Building in the Digital Age
NextHome CEO discusses how an emphasis on human connection drives tech-adoption strategy
Equipping Agents With a Tech Suite That’s Second to None
Inside Real Estate provides New Jersey brokerage a true competitive edge.
kvCORE leads the real estate awards at G2 for Spring 2022
Momentum, leadership and user satisfaction top the awards for Inside Real Estate and kvCORE this Spring 2022
Looking to recruit top agents? Beware — the table stakes have changed. Here’s how.
Brokers who figure out how to create 'customers for life' are going to dominate the recruiting and retention war.
Why one California broker’s vision of creating an agent-focused business all hinged on agent-focused tech
For Ross Domke, Owner/Broker of Real Estate Professionals in Redding, California, bringing kvCORE into the business was all part of a master plan. Within a few short months of using kvCORE, they're seeing great results.
10 questions you should ask about the security & integrity of your data
Real estate runs on data, but who really should own yours? Your tech vendor, your brokerage, or the organization aggregating it for you? Here are ten questions you should be asking.
Fast Track to the Top: How One Berkshire Hathaway HomeServices Team Is Dominating Their Local Market
A South Carolina team lines itself up for continued growth by leveraging powerhouse tech platform, kvCORE, by Inside Real Estate
What it means to earn 8 Winter report badges from G2 (and why we're proud)
Inside Real Estate and kvCORE Platform received top awards from G2 – here's what the badges say about the company and kvCORE Platform
10 tips to jump-start your New Year with kvCORE
Tried-and-true tips that will help you successfully start with kvCORE, so you make the best of your new tech and your New Year
Why understanding the homebuyer journey is key to nurturing real estate leads
Are you nurturing leads at the right time and in the right way? Here's what you should know about the journey your clients take when buying a home.