Insider Blog
Fuel your real estate business and brand with technology insights,
news, product updates, and advice from the Insiders.
Growing your brokerage or team? 5 of the most creative recruiting tips we’ve seen
Two valued Inside Real Estate brokerage clients share the unique ways they recruit (and retain) agents, plus we have recruiting tips from our Agent and Success Team.
The excitement over CORE Present is palpable across The Keyes Company’s footprint and here’s why
If an agent can’t show sellers instant data and instant numbers, they won’t get the listing. That’s why CORE Present is changing the way Keyes agents win deals and CMO Paula Renaldo is a huge fan.
Providing agents the support they need to win in today’s market
How Dilbeck Real Estate is combating tight inventory with a tech stack that’s second to none
3 winning ways to get sellers to list with you NOW
Here are the top strategies agents see success with in this hyper-competitive market
Why Playbooks are like wizards that drive better results 5 ways
Playbooks in kvCORE automate everyday activities, so agents have a clear, streamlined process that eliminates the guesswork of what to do, how to do it, and when to do it.
The 6 hottest tech features being used by top teams
Inside Real Estate has a strong pulse on the unique needs of teams. What are the team features we hear about the most? Here’s a rundown of the top functions being used and demanded by top teams across the country.
Introducing Pond Accounts in kvCORE: Never let a lead go stale
Now, real estate teams can nurture a pool of contacts while leveraging the power of kvCORE's behavioral automation
Why your current CMA isn’t helping you seal the deal
CORE Present is the next-generation CMA and Presentation builder that empowers brokers and agents to tell a compelling story that wins listings and deals.
Making websites faster, more powerful, and more customized than ever before
Understanding feedback from our customers was key to our Spring ‘21 Release, so we're bringing you a supercharged user experience, plus innovative new features to power consumer-facing kvCORE websites.
Helping you crush the year and your competition
A Recap of Inside Real Estate’s Live March 18th Webinar, Including the Highly-Anticipated Spring '21 Release of kvCORE
How to position yourself as the local expert and get customers coming back to your website with Local Logic, now in kvCORE
The leading provider of hyper-local school, demographic, and lifestyle data, Local Logic makes it easy for brokers and agents to help customers search by local qualities that matter most.
Inside Real Estate Named to 2021 HW Tech 100 Winners
This honor is right up our alley for Inside Real Estate, which continuously delivers cutting-edge technology that drives a more innovative and efficient housing market and propels the industry into the digital era.
To Our Friends and Industry
Inside Real Estate will be here, independent, and leading the way, arm in arm with you, keeping your data secure and driving the innovation that champions the agent, and empowers you to serve this industry every day.
Does Tech Increase Transaction Volume? Yes—And There’s Proof
The data is indisputable. Inside Real Estate’s kvCORE Platform is getting more business for real estate professionals across the board.
Real Estate Teams Get What They Deserve
Teams just scored the most sophisticated solution ever created thanks to the latest release by the newly combined Inside Real Estate and BoomTown teams.
Does the Real Work Start After the Real Estate Transaction? The Numbers Say Yes.
Post Close Companion is your answer to client nurture after the transaction. And it makes it easier than ever.
Elite-Level Marketing Materials Don’t Need to be Time or Labor Intensive– Here’s Why
kvCORE is innovating tools that allow agents to do it all, without having to do it all.
Will 250k Agents Leave the Business Next Year?
What can you be doing to make sure your agents stay loyal with you and stay productive?
Building a Brokerage With Leads
Chris and Leigh Russell started Plum Tree Realty from scratch about seven-and-a-half years ago. After taking took some time to define what “being the best” meant for their firm and researching the many lead generation programs out there, they chose a platform they felt was "the best technology available." Now, from lead generation to recruiting, Russell has built his brokerage around the value proposition of getting leads to his agents.
Russell Real Estate Services
The winning combination of technology plus culture sets Russell Real Estate Services apart. "The trust cultivated in our organization has led to a reciprocal tech relationship: Our agents have embraced our approach to consolidated technology, which has led to widespread adoption, and, consequently, unprecedented success." - Jeff Russell, Broker/Owner of Russell Real Estate Services
A Journey to Technology Perfection
Find out how this brokerage struck gold with a well-thought-out tech strategy, a near flawless platform rollout and record numbers of agent adoption.
Brokers beware! That old tech is eating at your profits
It’s common for brokerages to focus more on lead generation programs, CRM software, and sophisticated websites as their revenue driving solutions. There is no question powerful solutions like kvCORE are built to drive revenue. But if brokers ignore the backend, that’s a missed opportunity to carve out additional profitability and claim a competitive advantage with a modern back office.
Ready Player One: How the New Hybrid Virtual Brokerage Can Help You Compete
It’s only been in the last few years that virtual brokerages have popped up, and they’re a hot topic within the industry. Without a physical location, virtual brokerages have significantly lower overhead costs and can scale their business with relative ease–two big reasons why they’re growing in popularity.
Yes, There is Such a Thing as Too Much Real Estate Tech
Today it seems as though there is a tech tool or solution for every stage of the real estate transaction, from marketing and advertising to listing and closing. Sometimes it can feel like we are kids in a candy store, overwhelmed by so many choices that promise they will miraculously improve our business. But is there such a thing as too much tech for real estate? And what is the perfect balance of tech tools that produce the highest agent adoption and profitability for the brokerage?
Brokers: Does your real estate tech stack really help recruit and retain agents?
What tech really matters to agents, and what doesn’t? Invest wisely.
Your Website is No Longer Your Single Biggest Tech Asset
There seems to be an unspoken agreement that the single most important piece of technology a real estate professional can have is their website. Looking further into this belief many think that the website alone will produce an infinite amount of leads and business as long as it is a unique, one-of-a-kind custom site that has video and parallax elements throughout. So if a single tech asset, namely your website, is not your best tech asset, what is?
The Importance of Quality Agent Onboarding for a Successful Team
The real estate profession is unique when it comes to joining a new brokerage or firm. Unlike with traditional job onboarding, there is a combination of requirements to be successful as an agent. New agents need a thorough and effective onboarding process. Many new real estate agents drop out of the industry simply because they didn’t receive proper training when they started out. Here are a few tips for how to improve the onboarding process for new agents.
Facebook Business Pages
Want to maximize your presence on social media as a brokerage or individual agent? A Facebook Business Page is a great starting point— so long as you’re venturing past the default settings. Whether you recently set up shop or your business has lived on Facebook for a while, fine-tuning your page with the following tools is a must. Here's how to customize your layout, communicate with customers, compete for business, and analyze trends.
To Adopt or Not To Adopt
Technology solutions offered at a brokerage level to agents are intended to make agents more productive and their life easier at the same time. So why is there often so much hesitation and resistance to embrace these solutions that have nothing but good intentions towards the agent and their business? Here are 3 reasons agents use or don’t use technology.