Insider Blog
Fuel your real estate business and brand with technology insights,
news, product updates, and advice from the Insiders.
Mix It Up: Why Smart Brokers Diversify Their Real Estate Lead Sources
As real estate professionals, we talk a lot about finding the fastest (and least labor-intensive) path to generate real estate leads. And when a certain lead gen strategy has been producing consistent results for your team, it’s hard to think that there’s any reason to diversify. But if you are siloing your efforts to only one source, you are placing an extremely risky bet. Where do you expect to get your best real estate prospects this year? Here is where agents, team leaders, and broker-owners are finding success with online real estate leads in 2015, as reported in a recent survey by Inman.
Drip Marketing 101: Put Your Real Estate CRM to Work
Without a real estate CRM, the process of tracking and segmenting communication with various leads manually can be painstaking. Because successful agents know that they need to stay productive in order to be profitable, the task of sending a series of emails often gets pushed to the back burner. However, when done effectively, drip marketing has shown to increase sales opportunities by an average of 20%. Here are a few best practices for determining who should receive what type of email, and when they should receive that message.
What's the Score? 4 Ways to Track Real Estate Lead Generation Activities
To succeed and grow your brokerage, you need to do several things at the same time: generate leads, recruit and train effective agents, and track agent activity with full accountability, all while utilizing the right tools to convert leads into sales. Here are four ways you can keep your agents accountable by tracking their lead generation activities from first-contact to closed-deal.
Who’s Your Source? High Profit Marketing for Real Estate Lead Generation
When it comes to real estate lead generation, nearly every agent is looking for an answer to the same question: What’s the best lead source? In order to get the most out of your leads, you need to be able to see the ROI on all of your lead sources so you know where to spend those precious marketing dollars — and where to stop wasting them. To gain better insight into which lead sources brokers should be investing in, Imprev Thought Leader conducted a survey. Here are some findings.
Top 5 Profit-Drivers of an Automated Real Estate CRM
In real estate, the million-dollar question is, ‘How do I make more money?’ The easy answer: close more deals. Unfortunately, it’s not always as easy as it sounds, otherwise, we’d all be rolling in the dough. By automating some of your most important and time-consuming processes, you can become more effective in cultivating leads, keeping in touch with clients, and managing your active listings. So, what does your brokerage automated look like? Here are a few ways that a real estate CRM can automate your marketing and team activities to help you work smarter and become more profitable.
How to become a lead machine with a customized real estate website
Making a good first impression with a potential client is essential to the future (or lack thereof) of that relationship, whether it's in person, on a phone call, or on your real estate website. Think of your website homepage as the outside of a home. Without that curb appeal, it makes it difficult to sell.
Real Estate Lead Texting: When and What to Text for Phenomenal Response Rates
Text messaging is the most popular application on smartphones, and 40% of home buyers prefer communicating with an agent by text over phone calls. Additionally, text messages have an open rate of 98%. How can real estate agents harness this opportunity and use text messaging to capture leads? Here are some best practices for when and what to text your real estate leads.
To Our Friends and Industry
Inside Real Estate will be here, independent, and leading the way, arm in arm with you, keeping your data secure and driving the innovation that champions the agent, and empowers you to serve this industry every day.
Does Tech Increase Transaction Volume? Yes—And There’s Proof
The data is indisputable. Inside Real Estate’s kvCORE Platform is getting more business for real estate professionals across the board.
Real Estate Teams Get What They Deserve
Teams just scored the most sophisticated solution ever created thanks to the latest release by the newly combined Inside Real Estate and BoomTown teams.
Does the Real Work Start After the Real Estate Transaction? The Numbers Say Yes.
Post Close Companion is your answer to client nurture after the transaction. And it makes it easier than ever.
Elite-Level Marketing Materials Don’t Need to be Time or Labor Intensive– Here’s Why
kvCORE is innovating tools that allow agents to do it all, without having to do it all.
Will 250k Agents Leave the Business Next Year?
What can you be doing to make sure your agents stay loyal with you and stay productive?
How do you get agents to adopt your technology? Try these 5 ideas
When it comes to getting your agents to use your tech what is it you really need? Here are five great value propositions
Building a future-proof business model
Inside Real Estate continues to innovate, driving massive growth for Utah brokerage
Top 6 tech reasons agents leave your brokerage
From disconnected tools to lack of database privacy, here’s how your tech might put your brokerage at risk
3 more ways to boost your SOI game
Real estate pros never stop networking, but growing your sphere of influence doesn’t equal success without engagement. Here are 3 more tips to boost your SOI now.
3 ways to dust off your sphere of influence now
Even top agents can get quickly overwhelmed with the volume of touchpoints needed to keep their sphere engaged. Give your SOI a shot in the arm with these tips.
Big wins, minimal risk: 6 growth hacks for real estate teams
Smaller teams need strategies that will yield a high return with low risk, preferably with a marginal investment of time and money. We have six simple strategies to help you grow now.
Growing your brokerage or team? 5 of the most creative recruiting tips we’ve seen
Two valued Inside Real Estate brokerage clients share the unique ways they recruit (and retain) agents, plus we have recruiting tips from our Agent and Success Team.
The excitement over CORE Present is palpable across The Keyes Company’s footprint and here’s why
If an agent can’t show sellers instant data and instant numbers, they won’t get the listing. That’s why CORE Present is changing the way Keyes agents win deals and CMO Paula Renaldo is a huge fan.
Providing agents the support they need to win in today’s market
How Dilbeck Real Estate is combating tight inventory with a tech stack that’s second to none
3 winning ways to get sellers to list with you NOW
Here are the top strategies agents see success with in this hyper-competitive market
Why Playbooks are like wizards that drive better results 5 ways
Playbooks in kvCORE automate everyday activities, so agents have a clear, streamlined process that eliminates the guesswork of what to do, how to do it, and when to do it.
The 6 hottest tech features being used by top teams
Inside Real Estate has a strong pulse on the unique needs of teams. What are the team features we hear about the most? Here’s a rundown of the top functions being used and demanded by top teams across the country.