Word-of-mouth advertising is one of the cheapest and most effective ways to build your business. That’s why growing your sphere of influence is critical. Real estate professionals should never stop networking, but a broader sphere of influence doesn’t always mean success. It’s about how and when you engage with the people in your sphere. In the first part of this two-art series, we shared a few tips to help you dust off your sphere. Now, here are three more tips to boost your SOI now.

‍Tip #1: Focus on the human side of things‍

Your sphere consists of people, but sometimes we forget to prioritize them as humans. Take time to keep up with them. Take notes about the things you see them doing, even if it's just on social media. Personalization is a powerful way to engage your sphere, and proving you know their interests is a great first step. It’s also important to focus on what you can do for the people in your sphere. They’re bombarded with messages every day, but if you know what they’re doing – and what they need – you’re more likely to stand out from the crowd.

‍Tip #2: Use tech to your advantage

Perhaps the hardest thing for agents trying to liven up (or dust off) their SOI is knowing WHO to reach out to, as well as WHEN to reach out. \This is especially challenging if you have a large sphere that “accumulated” over years of being in the business.Enter technology. A tech ecosystem like kvCORE can help you identify the people in your sphere that are most likely to work with you based on a few factors. Leveraging behavioral data, you'll be notified when some is is active e.g., looking at properties, viewing your site, opening your emails, and armed with that knowledge, you can make informed decisions about who to contact and when.‍

Tip #3: Pick up the phone

When in doubt, pick up the phone to make that personal connection (and help move mid-funnel contacts into active leads). It’s a tried and true method. There’s even tech a solution to help make this strategic and less time-consuming: use kvCORE’s mobile dialer. The kvCORE Mobile App was designed for agents on the go. Plus, it's tied to kvCORE's Desktop access so you can make calls from your car or while you’re sitting at your desk. It even gives you a list of contacts you need to reach out to daily. You see who the lead is, why you should contact them, and make the call with one tap. It’s a no-brainer for streamlining the agent workflow and for making strategic sphere touchpoints.

Engaging your sphere requires the right tools. Neglect people in your sphere and business will slip right through your fingertips. Reach out at the right time and in the right way, and you’re bound to increase your network, make more money, and close more deals.

See why kvCORE is an industry favorite for engaging your SOI and more. Get your demo now