Insider Blog
Fuel your real estate business and brand with technology insights,
news, product updates, and advice from the Insiders.
Mix It Up: Why Smart Brokers Diversify Their Real Estate Lead Sources
As real estate professionals, we talk a lot about finding the fastest (and least labor-intensive) path to generate real estate leads. And when a certain lead gen strategy has been producing consistent results for your team, it’s hard to think that there’s any reason to diversify. But if you are siloing your efforts to only one source, you are placing an extremely risky bet. Where do you expect to get your best real estate prospects this year? Here is where agents, team leaders, and broker-owners are finding success with online real estate leads in 2015, as reported in a recent survey by Inman.
Drip Marketing 101: Put Your Real Estate CRM to Work
Without a real estate CRM, the process of tracking and segmenting communication with various leads manually can be painstaking. Because successful agents know that they need to stay productive in order to be profitable, the task of sending a series of emails often gets pushed to the back burner. However, when done effectively, drip marketing has shown to increase sales opportunities by an average of 20%. Here are a few best practices for determining who should receive what type of email, and when they should receive that message.
What's the Score? 4 Ways to Track Real Estate Lead Generation Activities
To succeed and grow your brokerage, you need to do several things at the same time: generate leads, recruit and train effective agents, and track agent activity with full accountability, all while utilizing the right tools to convert leads into sales. Here are four ways you can keep your agents accountable by tracking their lead generation activities from first-contact to closed-deal.
Who’s Your Source? High Profit Marketing for Real Estate Lead Generation
When it comes to real estate lead generation, nearly every agent is looking for an answer to the same question: What’s the best lead source? In order to get the most out of your leads, you need to be able to see the ROI on all of your lead sources so you know where to spend those precious marketing dollars — and where to stop wasting them. To gain better insight into which lead sources brokers should be investing in, Imprev Thought Leader conducted a survey. Here are some findings.
Top 5 Profit-Drivers of an Automated Real Estate CRM
In real estate, the million-dollar question is, ‘How do I make more money?’ The easy answer: close more deals. Unfortunately, it’s not always as easy as it sounds, otherwise, we’d all be rolling in the dough. By automating some of your most important and time-consuming processes, you can become more effective in cultivating leads, keeping in touch with clients, and managing your active listings. So, what does your brokerage automated look like? Here are a few ways that a real estate CRM can automate your marketing and team activities to help you work smarter and become more profitable.
How to become a lead machine with a customized real estate website
Making a good first impression with a potential client is essential to the future (or lack thereof) of that relationship, whether it's in person, on a phone call, or on your real estate website. Think of your website homepage as the outside of a home. Without that curb appeal, it makes it difficult to sell.
Real Estate Lead Texting: When and What to Text for Phenomenal Response Rates
Text messaging is the most popular application on smartphones, and 40% of home buyers prefer communicating with an agent by text over phone calls. Additionally, text messages have an open rate of 98%. How can real estate agents harness this opportunity and use text messaging to capture leads? Here are some best practices for when and what to text your real estate leads.
To Our Friends and Industry
Inside Real Estate will be here, independent, and leading the way, arm in arm with you, keeping your data secure and driving the innovation that champions the agent, and empowers you to serve this industry every day.
Does Tech Increase Transaction Volume? Yes—And There’s Proof
The data is indisputable. Inside Real Estate’s kvCORE Platform is getting more business for real estate professionals across the board.
Real Estate Teams Get What They Deserve
Teams just scored the most sophisticated solution ever created thanks to the latest release by the newly combined Inside Real Estate and BoomTown teams.
Does the Real Work Start After the Real Estate Transaction? The Numbers Say Yes.
Post Close Companion is your answer to client nurture after the transaction. And it makes it easier than ever.
Elite-Level Marketing Materials Don’t Need to be Time or Labor Intensive– Here’s Why
kvCORE is innovating tools that allow agents to do it all, without having to do it all.
Will 250k Agents Leave the Business Next Year?
What can you be doing to make sure your agents stay loyal with you and stay productive?
When Tech Speaks Louder Than Words
Letting kvCORE do the recruiting, retention and adoption work for you.
Fall 2022 Release - Future Proof Your Business with kvCORE
kvCORE continues to pioneer innovations that provide the best solutions for brokers and agents
Real Estate Relationship Building in the Digital Age
NextHome CEO discusses how an emphasis on human connection drives tech-adoption strategy
Equipping Agents With a Tech Suite That’s Second to None
Inside Real Estate provides New Jersey brokerage a true competitive edge.
kvCORE leads the real estate awards at G2 for Spring 2022
Momentum, leadership and user satisfaction top the awards for Inside Real Estate and kvCORE this Spring 2022
Looking to recruit top agents? Beware — the table stakes have changed. Here’s how.
Brokers who figure out how to create 'customers for life' are going to dominate the recruiting and retention war.
Why one California broker’s vision of creating an agent-focused business all hinged on agent-focused tech
For Ross Domke, Owner/Broker of Real Estate Professionals in Redding, California, bringing kvCORE into the business was all part of a master plan. Within a few short months of using kvCORE, they're seeing great results.
10 questions you should ask about the security & integrity of your data
Real estate runs on data, but who really should own yours? Your tech vendor, your brokerage, or the organization aggregating it for you? Here are ten questions you should be asking.
Fast Track to the Top: How One Berkshire Hathaway HomeServices Team Is Dominating Their Local Market
A South Carolina team lines itself up for continued growth by leveraging powerhouse tech platform, kvCORE, by Inside Real Estate
What it means to earn 8 Winter report badges from G2 (and why we're proud)
Inside Real Estate and kvCORE Platform received top awards from G2 – here's what the badges say about the company and kvCORE Platform
10 tips to jump-start your New Year with kvCORE
Tried-and-true tips that will help you successfully start with kvCORE, so you make the best of your new tech and your New Year
Why understanding the homebuyer journey is key to nurturing real estate leads
Are you nurturing leads at the right time and in the right way? Here's what you should know about the journey your clients take when buying a home.