If you haven’t heard, the acquisition baby of Trulia-then-Zillow, Market Leader, is for sale. But what does this really mean for real estate professionals, and especially Market Leader’s customers? I can’t claim to be unbiased in my view on the technology, but there are some clear, facts that are important for Market Leader customers and others around the industry to know.
When it comes to real estate lead generation, nearly every agent is looking for an answer to the same question: What’s the best lead source? In order to get the most out of your leads, you need to be able to see the ROI on all of your lead sources so you know where to spend those precious marketing dollars — and where to stop wasting them. To gain better insight into which lead sources brokers should be investing in, Imprev Thought Leader conducted a survey. Here are some findings.
With real estate lead generation, there are lots of different ways and methods to receive and generate those leads. So, what are the right components for great lead return?
kvCORE is innovating tools that allow agents to do it all, without having to do it all.
“Once agents see and hear about our tech stack, and find out it’s free to them, the deal is done,” says Donny Samson, CEO of Samson Properties. "The tech stack offered by Inside Real Estate's kvCORE Platform has been a game-changer for us."
Learn how to beat the competition, earn your client's trust, and win more listings than ever
Learn MoreSchedule your demo today and discover why agents and teams are asking for the platform they know drives business: kvCORE
Learn how to beat the competition, earn your client's trust, and win more listings than ever
Learn MoreCanvas Real Estate is among Florida’s leading independent real estate firms. Spanning the east coast from their base in Ft. Lauderdale, the firm is generating over $13 million in gross commission income across 800 agents. WAV Group founding partner, Victor Lund met with Canvas CEO Ernesto Vega to learn about the key strategies that are powering success at Canvas.
National real estate powerhouse, New Jersey-based Weichert Realtors® has a long history of innovating to grow...50 years to be exact. With the recent launch of its brand-new technology ecosystem—myWeichert, powered by kvCORE—the firm has upped its value proposition for the more than 13,000 company and affiliated sales associates it serves.
Schedule your demo today and discover why agents and teams are asking for the platform they know drives business: kvCORE
With the landscape more crowded and confusing than ever, we reflected on the lessons we all learned last year, uncovering three ideas that we believe can lead us back to a path toward service, collaboration, and smart growth. And, it favors the agent-based model that’s worked for more than a century.
Ah, Zillow. The real estate portal we all know and love? It’s no secret that many homebuyers leverage the “Z word” to begin their initial stages of the homebuying process. Due to the popularity of Zillow with homebuyers, many brokerages and agents alike feel they must be committing a dedicated monthly budget to the platform for a perceived fear of missing out on a potentially limitless stream of leads. Many real estate professionals also feel there is an unspoken expectation they need to be present on the search portal to truly compete with those who are also on Zillow. However, often the cons/disadvantages of advertising with Zillow outweigh the perceived pros.
With real estate lead generation, there are lots of different ways and methods to receive and generate those leads. So, what are the right components for great lead return?
The need for online marketing for real estate agents and brokerages is a given in today’s world. We all recognize that we not only have to have a smart, professional and up-to-date web presence. But, we also know that the only real places that matter online for visibility are Social Media, Blogs and the 1st page of search engine results (pages 2-Infinity don’t really count).
