There are plenty of ways for real estate agents and brokers to automate their posts. But there is an important balance between automation and personalization. Simply posting your listings is not enough. Having a “robot-like” social presence is not effective in building client relationships. That’s why a 50/50 strategy between personalization and automation is so important for today’s agents and brokers. It solves the need for automation for the ever-busy agent, while also putting some of the focus on personalization.

We’ve narrowed the list down to the top 5 value propositions needed within a CRM platform to have the highest success of Agent Adoption.

In the effort to support its 149% year-over-year revenue growth and massive demand for its leading cloud software, Inside Real Estate has made some recent high-profile hires. These hires are well-known and well-respected within the real estate and tech industries, and position Inside Real Estate as a powerhouse brand with solutions for real estate brokers, teams and agents at every stage of their business.

In today’s real estate market, finding leads really isn’t the problem, it’s converting them. There are multiple ways to help you cultivate your list. But it’s what you do with those leads that really matters. Even in hot real estate markets, you’ll find plenty of potential clients who need nurturing. How are you going to nurture them all the way to the closing table?

There’s a big misconception around what artificial intelligence (AI) really is and how it can impact your real estate business. To make matters more confusing, many of today’s real estate software platforms have latched onto the term but fail to explain what’s really behind the curtain. So what is AI, exactly?

You’ve most likely heard about the recent news in the industry calling to question the safety of your personal contacts, sphere, leads or other data that belongs to your real estate business. Many tech platforms expect you to freely hand over your private sphere data in order to use their solutions. And there lies the question: How safe is your data when you hand it over?

Running a cost-effective lead-generation program is as difficult as anything else brokers will do. Follow these five lead-gen strategies to maximize deal flow and increase ROI for your in-house lead generation program.

Spraying your message high and wide does not breed online marketing success; rather, standout results emerge when you pair smart, strategic decisions with the right tools. The software you use to help you do this is critical. Here are 3 essential components your software platform must have to drive more leads, dramatically increase your conversion rates and accelerate your marketing success.

We all know the mantra, “Work smarter, not harder”. However sick of the expression you may be, as a professional in the real estate industry, can say that you actually consider this concept on a regular basis and actively practice it?

Real estate is hyper-competitive. According to the 2012 Economic Census, there are 86,004 real estate brokerage firms operating in the United States. This means you have competitors around every corner vying to overtake your market and your business. However, one of the biggest mistakes you can make is focussing on your competition. Successful brokers focus on determining their own strengths and figuring out how to build a solid foundation for their agents and clients. Here are some key facts that are moving forward-thinking brokerages in the right direction.

Only two metrics really matter to your brokerage: recruitment and retention. Why is retention so important, aside from the obvious that top producers continue to produce? Because it is an indisputable, impossible-to-fabricate metric that reflects your brokerage’s core values. We’ll cut to the chase. If you have an agent retention problem, It’s not them, it’s you. You may be falling short in a variety of areas, including the ones below. Review them to see how you stack up and where you could improve.