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Brokers: Does your real estate tech stack really help recruit and retain agents?

What tech really matters to agents, and what doesn’t? Invest wisely.

Your Website is No Longer Your Single Biggest Tech Asset

There seems to be an unspoken agreement that the single most important piece of technology a real estate professional can have is their website. Looking further into this belief many think that the website alone will produce an infinite amount of leads and business as long as it is a unique, one-of-a-kind custom site that has video and parallax elements throughout. So if a single tech asset, namely your website, is not your best tech asset, what is?

The Importance of Quality Agent Onboarding for a Successful Team

The real estate profession is unique when it comes to joining a new brokerage or firm. Unlike with traditional job onboarding, there is a combination of requirements to be successful as an agent. New agents need a thorough and effective onboarding process. Many new real estate agents drop out of the industry simply because they didn’t receive proper training when they started out. Here are a few tips for how to improve the onboarding process for new agents.

Facebook Business Pages

Want to maximize your presence on social media as a brokerage or individual agent? A Facebook Business Page is a great starting point— so long as you’re venturing past the default settings. Whether you recently set up shop or your business has lived on Facebook for a while, fine-tuning your page with the following tools is a must. Here's how to customize your layout, communicate with customers, compete for business, and analyze trends.

To Adopt or Not To Adopt

Technology solutions offered at a brokerage level to agents are intended to make agents more productive and their life easier at the same time. So why is there often so much hesitation and resistance to embrace these solutions that have nothing but good intentions towards the agent and their business? Here are 3 reasons agents use or don’t use technology.

Old School is… New School?

When a real estate brokerage, team, or agent is asked about what they are doing regarding their own individual marketing efforts the answers might surprise you. The majority of agents in the United States have an almost even distribution of their marketing dollars between print and digital marketing. To shed some light on how agents spend their precious marketing dollars, it is important to identify exactly what constitutes print vs digital.

3 Reasons Reporting Analytics Are Imperative for Brokerages

Real estate is a numbers game and because of this, it is imperative for brokerages to have the data they need to determine where their brokerage is succeeding and in what areas they can improve. BrokerSumo offers back-end support and analytics at a brokerage level so that firms can see firsthand what is affecting their bottom line. Here are 3 reasons reporting analytics are imperative for brokerages.

Facebook Business Page Strategy: SEO 101

Facebook has come a long way from its early days of college coders dreaming in a dorm room. Today, over 2 billion people use Facebook globally. More than 1 billion of those users log into Facebook daily.Want those eyes on your real estate listings? You’ll need to develop a strategy for search engine optimization (SEO), your key weapon in the fight for online visibility. These Facebook Business Page SEO fundamentals will point you in the right direction.

Agent-First Tech Drives Massive Success

Throughout the years, RE/MAX Advantage Plus has remained one of Minnesota’s revered and multiple award-winning real estate firms, primarily because of their commitment to cutting edge technology and redefining the real estate process.

Keeping Your Sphere of Influence Warm When the Real Estate Market Cools

What can you do as a real estate professional during the slow season to make sure you stay top of mind to your leads and prospects for when things really pick up again in the Spring? Here are a few tips to ensure that your sphere of influence does not freeze this winter.

The Unseen Perks of a Strong Broker Tech Platform

Having strong technology at the foundation of your brokerage isn’t something "nice to have". It’s a necessity. Here are some of the benefits of incorporating great technology tools into your brokerage landscape.

To Our Friends and Industry

Inside Real Estate will be here, independent, and leading the way, arm in arm with you, keeping your data secure and driving the innovation that champions the agent, and empowers you to serve this industry every day.

Does Tech Increase Transaction Volume? Yes—And There’s Proof

The data is indisputable. Inside Real Estate’s kvCORE Platform is getting more business for real estate professionals across the board.

Get the Definitive Guide to Winning Over Today's Sellers

Learn how to beat the competition, earn your client's trust, and win more listings than ever

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See why top agents and teams are flocking to brokerages with kvCORE

Schedule your demo today and discover why agents and teams are asking for the platform they know drives business: kvCORE

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Get the Definitive Guide to Winning Over Today's Sellers

Learn how to beat the competition, earn your client's trust, and win more listings than ever

Learn More

Real Estate Teams Get What They Deserve

Teams just scored the most sophisticated solution ever created thanks to the latest release by the newly combined Inside Real Estate and BoomTown teams.

Does the Real Work Start After the Real Estate Transaction? The Numbers Say Yes.

Post Close Companion is your answer to client nurture after the transaction. And it makes it easier than ever. 

See why top agents and teams are flocking to brokerages with kvCORE

Schedule your demo today and discover why agents and teams are asking for the platform they know drives business: kvCORE

Learn More

Elite-Level Marketing Materials Don’t Need to be Time or Labor Intensive– Here’s Why

kvCORE is innovating tools that allow agents to do it all, without having to do it all.

Will 250k Agents Leave the Business Next Year?

What can you be doing to make sure your agents stay loyal with you and stay productive?

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Who’s Your Source? High Profit Marketing for Real Estate Lead Generation

When it comes to real estate lead generation, nearly every agent is looking for an answer to the same question: What’s the best lead source? In order to get the most out of your leads, you need to be able to see the ROI on all of your lead sources so you know where to spend those precious marketing dollars — and where to stop wasting them. To gain better insight into which lead sources brokers should be investing in, Imprev Thought Leader conducted a survey. Here are some findings.

Top 5 Profit-Drivers of an Automated Real Estate CRM

In real estate, the million-dollar question is, ‘How do I make more money?’ The easy answer: close more deals. Unfortunately, it’s not always as easy as it sounds, otherwise, we’d all be rolling in the dough. By automating some of your most important and time-consuming processes, you can become more effective in cultivating leads, keeping in touch with clients, and managing your active listings. So, what does your brokerage automated look like? Here are a few ways that a real estate CRM can automate your marketing and team activities to help you work smarter and become more profitable.

How to become a lead machine with a customized real estate website

Making a good first impression with a potential client is essential to the future (or lack thereof) of that relationship, whether it's in person, on a phone call, or on your real estate website. Think of your website homepage as the outside of a home. Without that curb appeal, it makes it difficult to sell.

Real Estate Lead Texting: When and What to Text for Phenomenal Response Rates

Text messaging is the most popular application on smartphones, and 40% of home buyers prefer communicating with an agent by text over phone calls. Additionally, text messages have an open rate of 98%. How can real estate agents harness this opportunity and use text messaging to capture leads? Here are some best practices for when and what to text your real estate leads.

Real Estate Brokerage CRM & Leads - Working in the Old vs NEW

Why is it that you run into so many old-fashioned “CRM” systems? What a brokerage, successful team, or large real estate company truly needs is high integration and high automation around some very simple tools that make your life easier. For today’s post, we have brought together some of the ways that working leads and contacts in an old system or process contrasts with the way they can (and should) be worked in a new technology system.

Real Estate Lead Generation for Brokers: Data-Driven Lead Conversion

The effectiveness of real estate lead generation programs for brokers and teams is 100% reliant on how they track and report to drive higher conversion rates. The Inside Real Estate team focuses on bringing the data and tips together that really allow you to maximize your team’s effectiveness on conversion. Here are the top 3 factors in improving real estate lead conversion.

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