Insider Blog

Fuel your real estate business and brand with technology insights,
news, product updates, and advice from the Insiders.

SEARCH
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

The 50/50 Social Media Strategy for Agents & Brokers

There are plenty of ways for real estate agents and brokers to automate their posts. But there is an important balance between automation and personalization. Simply posting your listings is not enough. Having a “robot-like” social presence is not effective in building client relationships. That’s why a 50/50 strategy between personalization and automation is so important for today’s agents and brokers. It solves the need for automation for the ever-busy agent, while also putting some of the focus on personalization.

5 Key Features Needed for Agent Adoption

We’ve narrowed the list down to the top 5 value propositions needed within a CRM platform to have the highest success of Agent Adoption.

Inside Real Estate Soars 149% Over Previous Year

In the effort to support its 149% year-over-year revenue growth and massive demand for its leading cloud software, Inside Real Estate has made some recent high-profile hires. These hires are well-known and well-respected within the real estate and tech industries, and position Inside Real Estate as a powerhouse brand with solutions for real estate brokers, teams and agents at every stage of their business.

Leads are Easy, Converting Them is the Challenge (And 5 Ways to Fix That)

In today’s real estate market, finding leads really isn’t the problem, it’s converting them. There are multiple ways to help you cultivate your list. But it’s what you do with those leads that really matters. Even in hot real estate markets, you’ll find plenty of potential clients who need nurturing. How are you going to nurture them all the way to the closing table?

3 Ways AI Can Help You Close a Deal

There’s a big misconception around what artificial intelligence (AI) really is and how it can impact your real estate business. To make matters more confusing, many of today’s real estate software platforms have latched onto the term but fail to explain what’s really behind the curtain. So what is AI, exactly?

10 Questions to Ask Your Tech Vendor About Your Data

You’ve most likely heard about the recent news in the industry calling to question the safety of your personal contacts, sphere, leads or other data that belongs to your real estate business. Many tech platforms expect you to freely hand over your private sphere data in order to use their solutions. And there lies the question: How safe is your data when you hand it over?

5 Keys to Winning at Lead-Gen as a Brokerage

Running a cost-effective lead-generation program is as difficult as anything else brokers will do. Follow these five lead-gen strategies to maximize deal flow and increase ROI for your in-house lead generation program.

3 Essential Tools That Will 10X Your Real Estate Marketing

Spraying your message high and wide does not breed online marketing success; rather, standout results emerge when you pair smart, strategic decisions with the right tools. The software you use to help you do this is critical. Here are 3 essential components your software platform must have to drive more leads, dramatically increase your conversion rates and accelerate your marketing success.

Rich Broker, Poor Broker: Breaking Free and Building Wealth in Real Estate with the “Cashflow Quadrant”

We all know the mantra, “Work smarter, not harder”. However sick of the expression you may be, as a professional in the real estate industry, can say that you actually consider this concept on a regular basis and actively practice it?

3 Hard Truths About Building Your Brokerage

Real estate is hyper-competitive. According to the 2012 Economic Census, there are 86,004 real estate brokerage firms operating in the United States. This means you have competitors around every corner vying to overtake your market and your business. However, one of the biggest mistakes you can make is focussing on your competition. Successful brokers focus on determining their own strengths and figuring out how to build a solid foundation for their agents and clients. Here are some key facts that are moving forward-thinking brokerages in the right direction.

Straight Talk: Why Agents Leave Your Brokerage

Only two metrics really matter to your brokerage: recruitment and retention. Why is retention so important, aside from the obvious that top producers continue to produce? Because it is an indisputable, impossible-to-fabricate metric that reflects your brokerage’s core values. We’ll cut to the chase. If you have an agent retention problem, It’s not them, it’s you. You may be falling short in a variety of areas, including the ones below. Review them to see how you stack up and where you could improve.

To Our Friends and Industry

Inside Real Estate will be here, independent, and leading the way, arm in arm with you, keeping your data secure and driving the innovation that champions the agent, and empowers you to serve this industry every day.

Does Tech Increase Transaction Volume? Yes—And There’s Proof

The data is indisputable. Inside Real Estate’s kvCORE Platform is getting more business for real estate professionals across the board.

Get the Definitive Guide to Winning Over Today's Sellers

Learn how to beat the competition, earn your client's trust, and win more listings than ever

Learn More

See why top agents and teams are flocking to brokerages with kvCORE

Schedule your demo today and discover why agents and teams are asking for the platform they know drives business: kvCORE

Learn More

Get the Definitive Guide to Winning Over Today's Sellers

Learn how to beat the competition, earn your client's trust, and win more listings than ever

Learn More

Real Estate Teams Get What They Deserve

Teams just scored the most sophisticated solution ever created thanks to the latest release by the newly combined Inside Real Estate and BoomTown teams.

Does the Real Work Start After the Real Estate Transaction? The Numbers Say Yes.

Post Close Companion is your answer to client nurture after the transaction. And it makes it easier than ever. 

See why top agents and teams are flocking to brokerages with kvCORE

Schedule your demo today and discover why agents and teams are asking for the platform they know drives business: kvCORE

Learn More

Elite-Level Marketing Materials Don’t Need to be Time or Labor Intensive– Here’s Why

kvCORE is innovating tools that allow agents to do it all, without having to do it all.

Will 250k Agents Leave the Business Next Year?

What can you be doing to make sure your agents stay loyal with you and stay productive?

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Market Leader for Sale & Real Estate Websites/CRMs: What You Should Know

If you haven’t heard, the acquisition baby of Trulia-then-Zillow, Market Leader, is for sale. But what does this really mean for real estate professionals, and especially Market Leader’s customers? I can’t claim to be unbiased in my view on the technology, but there are some clear, facts that are important for Market Leader customers and others around the industry to know.

Mix It Up: Why Smart Brokers Diversify Their Real Estate Lead Sources

As real estate professionals, we talk a lot about finding the fastest (and least labor-intensive) path to generate real estate leads. And when a certain lead gen strategy has been producing consistent results for your team, it’s hard to think that there’s any reason to diversify. But if you are siloing your efforts to only one source, you are placing an extremely risky bet. Where do you expect to get your best real estate prospects this year? Here is where agents, team leaders, and broker-owners are finding success with online real estate leads in 2015, as reported in a recent survey by Inman.

Drip Marketing 101: Put Your Real Estate CRM to Work

Without a real estate CRM, the process of tracking and segmenting communication with various leads manually can be painstaking. Because successful agents know that they need to stay productive in order to be profitable, the task of sending a series of emails often gets pushed to the back burner. However, when done effectively, drip marketing has shown to increase sales opportunities by an average of 20%. Here are a few best practices for determining who should receive what type of email, and when they should receive that message.

What's the Score? 4 Ways to Track Real Estate Lead Generation Activities

To succeed and grow your brokerage, you need to do several things at the same time: generate leads, recruit and train effective agents, and track agent activity with full accountability, all while utilizing the right tools to convert leads into sales. Here are four ways you can keep your agents accountable by tracking their lead generation activities from first-contact to closed-deal.

Ready to put your business growth on autopilot?
Find the solution that's right for you.

Get A Demo