Insider Blog
Fuel your real estate business and brand with technology insights,
news, product updates, and advice from the Insiders.
Brokers: Does your real estate tech stack really help recruit and retain agents?
What tech really matters to agents, and what doesn’t? Invest wisely.
Your Website is No Longer Your Single Biggest Tech Asset
There seems to be an unspoken agreement that the single most important piece of technology a real estate professional can have is their website. Looking further into this belief many think that the website alone will produce an infinite amount of leads and business as long as it is a unique, one-of-a-kind custom site that has video and parallax elements throughout. So if a single tech asset, namely your website, is not your best tech asset, what is?
The Importance of Quality Agent Onboarding for a Successful Team
The real estate profession is unique when it comes to joining a new brokerage or firm. Unlike with traditional job onboarding, there is a combination of requirements to be successful as an agent. New agents need a thorough and effective onboarding process. Many new real estate agents drop out of the industry simply because they didn’t receive proper training when they started out. Here are a few tips for how to improve the onboarding process for new agents.
Facebook Business Pages
Want to maximize your presence on social media as a brokerage or individual agent? A Facebook Business Page is a great starting point— so long as you’re venturing past the default settings. Whether you recently set up shop or your business has lived on Facebook for a while, fine-tuning your page with the following tools is a must. Here's how to customize your layout, communicate with customers, compete for business, and analyze trends.
To Adopt or Not To Adopt
Technology solutions offered at a brokerage level to agents are intended to make agents more productive and their life easier at the same time. So why is there often so much hesitation and resistance to embrace these solutions that have nothing but good intentions towards the agent and their business? Here are 3 reasons agents use or don’t use technology.
Old School is… New School?
When a real estate brokerage, team, or agent is asked about what they are doing regarding their own individual marketing efforts the answers might surprise you. The majority of agents in the United States have an almost even distribution of their marketing dollars between print and digital marketing. To shed some light on how agents spend their precious marketing dollars, it is important to identify exactly what constitutes print vs digital.
3 Reasons Reporting Analytics Are Imperative for Brokerages
Real estate is a numbers game and because of this, it is imperative for brokerages to have the data they need to determine where their brokerage is succeeding and in what areas they can improve. BrokerSumo offers back-end support and analytics at a brokerage level so that firms can see firsthand what is affecting their bottom line. Here are 3 reasons reporting analytics are imperative for brokerages.
Facebook Business Page Strategy: SEO 101
Facebook has come a long way from its early days of college coders dreaming in a dorm room. Today, over 2 billion people use Facebook globally. More than 1 billion of those users log into Facebook daily.Want those eyes on your real estate listings? You’ll need to develop a strategy for search engine optimization (SEO), your key weapon in the fight for online visibility. These Facebook Business Page SEO fundamentals will point you in the right direction.
Agent-First Tech Drives Massive Success
Throughout the years, RE/MAX Advantage Plus has remained one of Minnesota’s revered and multiple award-winning real estate firms, primarily because of their commitment to cutting edge technology and redefining the real estate process.
Keeping Your Sphere of Influence Warm When the Real Estate Market Cools
What can you do as a real estate professional during the slow season to make sure you stay top of mind to your leads and prospects for when things really pick up again in the Spring? Here are a few tips to ensure that your sphere of influence does not freeze this winter.
The Unseen Perks of a Strong Broker Tech Platform
Having strong technology at the foundation of your brokerage isn’t something "nice to have". It’s a necessity. Here are some of the benefits of incorporating great technology tools into your brokerage landscape.
To Our Friends and Industry
Inside Real Estate will be here, independent, and leading the way, arm in arm with you, keeping your data secure and driving the innovation that champions the agent, and empowers you to serve this industry every day.
Does Tech Increase Transaction Volume? Yes—And There’s Proof
The data is indisputable. Inside Real Estate’s kvCORE Platform is getting more business for real estate professionals across the board.
Real Estate Teams Get What They Deserve
Teams just scored the most sophisticated solution ever created thanks to the latest release by the newly combined Inside Real Estate and BoomTown teams.
Does the Real Work Start After the Real Estate Transaction? The Numbers Say Yes.
Post Close Companion is your answer to client nurture after the transaction. And it makes it easier than ever.
Elite-Level Marketing Materials Don’t Need to be Time or Labor Intensive– Here’s Why
kvCORE is innovating tools that allow agents to do it all, without having to do it all.
Will 250k Agents Leave the Business Next Year?
What can you be doing to make sure your agents stay loyal with you and stay productive?
5 Keys to Winning at Lead-Gen as a Brokerage
Running a cost-effective lead-generation program is as difficult as anything else brokers will do. Follow these five lead-gen strategies to maximize deal flow and increase ROI for your in-house lead generation program.
3 Essential Tools That Will 10X Your Real Estate Marketing
Spraying your message high and wide does not breed online marketing success; rather, standout results emerge when you pair smart, strategic decisions with the right tools. The software you use to help you do this is critical. Here are 3 essential components your software platform must have to drive more leads, dramatically increase your conversion rates and accelerate your marketing success.
Rich Broker, Poor Broker: Breaking Free and Building Wealth in Real Estate with the “Cashflow Quadrant”
We all know the mantra, “Work smarter, not harder”. However sick of the expression you may be, as a professional in the real estate industry, can say that you actually consider this concept on a regular basis and actively practice it?
3 Hard Truths About Building Your Brokerage
Real estate is hyper-competitive. According to the 2012 Economic Census, there are 86,004 real estate brokerage firms operating in the United States. This means you have competitors around every corner vying to overtake your market and your business. However, one of the biggest mistakes you can make is focussing on your competition. Successful brokers focus on determining their own strengths and figuring out how to build a solid foundation for their agents and clients. Here are some key facts that are moving forward-thinking brokerages in the right direction.
Straight Talk: Why Agents Leave Your Brokerage
Only two metrics really matter to your brokerage: recruitment and retention. Why is retention so important, aside from the obvious that top producers continue to produce? Because it is an indisputable, impossible-to-fabricate metric that reflects your brokerage’s core values. We’ll cut to the chase. If you have an agent retention problem, It’s not them, it’s you. You may be falling short in a variety of areas, including the ones below. Review them to see how you stack up and where you could improve.
Low-Risk, High-Return Growth Strategies for Real Estate Teams
For large brokerages, cash and power drive growth. But for the single Realtor or small team, the improvement road can be rocky if you lack funds, knowledge, resources, and opportunities. You want to exploit strategies that will yield a high return with low risk and preferably with a marginal investment of time and money. Here are some simple growth strategies you should be implementing now.
Things Every Broker Can Learn From Elon Musk
Elon Musk is an American entrepreneur, inventor, and investor who is now considered one of the world’s foremost future-thinking entrepreneurs. As leaders in real estate, imagine what could be accomplished if we were to employ the same approach and tactics to our brokerages as Elon Musk has applied to technology? Here are the top things every broker can learn from Elon Musk: