Insider Blog
Fuel your real estate business and brand with technology insights,
news, product updates, and advice from the Insiders.
Mix It Up: Why Smart Brokers Diversify Their Real Estate Lead Sources
As real estate professionals, we talk a lot about finding the fastest (and least labor-intensive) path to generate real estate leads. And when a certain lead gen strategy has been producing consistent results for your team, it’s hard to think that there’s any reason to diversify. But if you are siloing your efforts to only one source, you are placing an extremely risky bet. Where do you expect to get your best real estate prospects this year? Here is where agents, team leaders, and broker-owners are finding success with online real estate leads in 2015, as reported in a recent survey by Inman.
Drip Marketing 101: Put Your Real Estate CRM to Work
Without a real estate CRM, the process of tracking and segmenting communication with various leads manually can be painstaking. Because successful agents know that they need to stay productive in order to be profitable, the task of sending a series of emails often gets pushed to the back burner. However, when done effectively, drip marketing has shown to increase sales opportunities by an average of 20%. Here are a few best practices for determining who should receive what type of email, and when they should receive that message.
What's the Score? 4 Ways to Track Real Estate Lead Generation Activities
To succeed and grow your brokerage, you need to do several things at the same time: generate leads, recruit and train effective agents, and track agent activity with full accountability, all while utilizing the right tools to convert leads into sales. Here are four ways you can keep your agents accountable by tracking their lead generation activities from first-contact to closed-deal.
Who’s Your Source? High Profit Marketing for Real Estate Lead Generation
When it comes to real estate lead generation, nearly every agent is looking for an answer to the same question: What’s the best lead source? In order to get the most out of your leads, you need to be able to see the ROI on all of your lead sources so you know where to spend those precious marketing dollars — and where to stop wasting them. To gain better insight into which lead sources brokers should be investing in, Imprev Thought Leader conducted a survey. Here are some findings.
Top 5 Profit-Drivers of an Automated Real Estate CRM
In real estate, the million-dollar question is, ‘How do I make more money?’ The easy answer: close more deals. Unfortunately, it’s not always as easy as it sounds, otherwise, we’d all be rolling in the dough. By automating some of your most important and time-consuming processes, you can become more effective in cultivating leads, keeping in touch with clients, and managing your active listings. So, what does your brokerage automated look like? Here are a few ways that a real estate CRM can automate your marketing and team activities to help you work smarter and become more profitable.
How to become a lead machine with a customized real estate website
Making a good first impression with a potential client is essential to the future (or lack thereof) of that relationship, whether it's in person, on a phone call, or on your real estate website. Think of your website homepage as the outside of a home. Without that curb appeal, it makes it difficult to sell.
Real Estate Lead Texting: When and What to Text for Phenomenal Response Rates
Text messaging is the most popular application on smartphones, and 40% of home buyers prefer communicating with an agent by text over phone calls. Additionally, text messages have an open rate of 98%. How can real estate agents harness this opportunity and use text messaging to capture leads? Here are some best practices for when and what to text your real estate leads.
To Our Friends and Industry
Inside Real Estate will be here, independent, and leading the way, arm in arm with you, keeping your data secure and driving the innovation that champions the agent, and empowers you to serve this industry every day.
Does Tech Increase Transaction Volume? Yes—And There’s Proof
The data is indisputable. Inside Real Estate’s kvCORE Platform is getting more business for real estate professionals across the board.
Get the Definitive Guide to Winning Over Today's Sellers
Learn how to beat the competition, earn your client's trust, and win more listings than ever
Learn MoreSee why top agents and teams are flocking to brokerages with kvCORE
Schedule your demo today and discover why agents and teams are asking for the platform they know drives business: kvCORE
Get the Definitive Guide to Winning Over Today's Sellers
Learn how to beat the competition, earn your client's trust, and win more listings than ever
Learn MoreReal Estate Teams Get What They Deserve
Teams just scored the most sophisticated solution ever created thanks to the latest release by the newly combined Inside Real Estate and BoomTown teams.
Does the Real Work Start After the Real Estate Transaction? The Numbers Say Yes.
Post Close Companion is your answer to client nurture after the transaction. And it makes it easier than ever.
See why top agents and teams are flocking to brokerages with kvCORE
Schedule your demo today and discover why agents and teams are asking for the platform they know drives business: kvCORE
Elite-Level Marketing Materials Don’t Need to be Time or Labor Intensive– Here’s Why
kvCORE is innovating tools that allow agents to do it all, without having to do it all.
Will 250k Agents Leave the Business Next Year?
What can you be doing to make sure your agents stay loyal with you and stay productive?
Old School is… New School?
When a real estate brokerage, team, or agent is asked about what they are doing regarding their own individual marketing efforts the answers might surprise you. The majority of agents in the United States have an almost even distribution of their marketing dollars between print and digital marketing. To shed some light on how agents spend their precious marketing dollars, it is important to identify exactly what constitutes print vs digital.
3 Reasons Reporting Analytics Are Imperative for Brokerages
Real estate is a numbers game and because of this, it is imperative for brokerages to have the data they need to determine where their brokerage is succeeding and in what areas they can improve. BrokerSumo offers back-end support and analytics at a brokerage level so that firms can see firsthand what is affecting their bottom line. Here are 3 reasons reporting analytics are imperative for brokerages.
Facebook Business Page Strategy: SEO 101
Facebook has come a long way from its early days of college coders dreaming in a dorm room. Today, over 2 billion people use Facebook globally. More than 1 billion of those users log into Facebook daily.Want those eyes on your real estate listings? You’ll need to develop a strategy for search engine optimization (SEO), your key weapon in the fight for online visibility. These Facebook Business Page SEO fundamentals will point you in the right direction.
Agent-First Tech Drives Massive Success
Throughout the years, RE/MAX Advantage Plus has remained one of Minnesota’s revered and multiple award-winning real estate firms, primarily because of their commitment to cutting edge technology and redefining the real estate process.
Keeping Your Sphere of Influence Warm When the Real Estate Market Cools
What can you do as a real estate professional during the slow season to make sure you stay top of mind to your leads and prospects for when things really pick up again in the Spring? Here are a few tips to ensure that your sphere of influence does not freeze this winter.
The Unseen Perks of a Strong Broker Tech Platform
Having strong technology at the foundation of your brokerage isn’t something "nice to have". It’s a necessity. Here are some of the benefits of incorporating great technology tools into your brokerage landscape.
The 50/50 Social Media Strategy for Agents & Brokers
There are plenty of ways for real estate agents and brokers to automate their posts. But there is an important balance between automation and personalization. Simply posting your listings is not enough. Having a “robot-like” social presence is not effective in building client relationships. That’s why a 50/50 strategy between personalization and automation is so important for today’s agents and brokers. It solves the need for automation for the ever-busy agent, while also putting some of the focus on personalization.
5 Key Features Needed for Agent Adoption
We’ve narrowed the list down to the top 5 value propositions needed within a CRM platform to have the highest success of Agent Adoption.
Inside Real Estate Soars 149% Over Previous Year
In the effort to support its 149% year-over-year revenue growth and massive demand for its leading cloud software, Inside Real Estate has made some recent high-profile hires. These hires are well-known and well-respected within the real estate and tech industries, and position Inside Real Estate as a powerhouse brand with solutions for real estate brokers, teams and agents at every stage of their business.
Leads are Easy, Converting Them is the Challenge (And 5 Ways to Fix That)
In today’s real estate market, finding leads really isn’t the problem, it’s converting them. There are multiple ways to help you cultivate your list. But it’s what you do with those leads that really matters. Even in hot real estate markets, you’ll find plenty of potential clients who need nurturing. How are you going to nurture them all the way to the closing table?
3 Ways AI Can Help You Close a Deal
There’s a big misconception around what artificial intelligence (AI) really is and how it can impact your real estate business. To make matters more confusing, many of today’s real estate software platforms have latched onto the term but fail to explain what’s really behind the curtain. So what is AI, exactly?
10 Questions to Ask Your Tech Vendor About Your Data
You’ve most likely heard about the recent news in the industry calling to question the safety of your personal contacts, sphere, leads or other data that belongs to your real estate business. Many tech platforms expect you to freely hand over your private sphere data in order to use their solutions. And there lies the question: How safe is your data when you hand it over?