Insider Blog
Fuel your real estate business and brand with technology insights,
news, product updates, and advice from the Insiders.
Mix It Up: Why Smart Brokers Diversify Their Real Estate Lead Sources
As real estate professionals, we talk a lot about finding the fastest (and least labor-intensive) path to generate real estate leads. And when a certain lead gen strategy has been producing consistent results for your team, it’s hard to think that there’s any reason to diversify. But if you are siloing your efforts to only one source, you are placing an extremely risky bet. Where do you expect to get your best real estate prospects this year? Here is where agents, team leaders, and broker-owners are finding success with online real estate leads in 2015, as reported in a recent survey by Inman.
Drip Marketing 101: Put Your Real Estate CRM to Work
Without a real estate CRM, the process of tracking and segmenting communication with various leads manually can be painstaking. Because successful agents know that they need to stay productive in order to be profitable, the task of sending a series of emails often gets pushed to the back burner. However, when done effectively, drip marketing has shown to increase sales opportunities by an average of 20%. Here are a few best practices for determining who should receive what type of email, and when they should receive that message.
What's the Score? 4 Ways to Track Real Estate Lead Generation Activities
To succeed and grow your brokerage, you need to do several things at the same time: generate leads, recruit and train effective agents, and track agent activity with full accountability, all while utilizing the right tools to convert leads into sales. Here are four ways you can keep your agents accountable by tracking their lead generation activities from first-contact to closed-deal.
Who’s Your Source? High Profit Marketing for Real Estate Lead Generation
When it comes to real estate lead generation, nearly every agent is looking for an answer to the same question: What’s the best lead source? In order to get the most out of your leads, you need to be able to see the ROI on all of your lead sources so you know where to spend those precious marketing dollars — and where to stop wasting them. To gain better insight into which lead sources brokers should be investing in, Imprev Thought Leader conducted a survey. Here are some findings.
Top 5 Profit-Drivers of an Automated Real Estate CRM
In real estate, the million-dollar question is, ‘How do I make more money?’ The easy answer: close more deals. Unfortunately, it’s not always as easy as it sounds, otherwise, we’d all be rolling in the dough. By automating some of your most important and time-consuming processes, you can become more effective in cultivating leads, keeping in touch with clients, and managing your active listings. So, what does your brokerage automated look like? Here are a few ways that a real estate CRM can automate your marketing and team activities to help you work smarter and become more profitable.
How to become a lead machine with a customized real estate website
Making a good first impression with a potential client is essential to the future (or lack thereof) of that relationship, whether it's in person, on a phone call, or on your real estate website. Think of your website homepage as the outside of a home. Without that curb appeal, it makes it difficult to sell.
Real Estate Lead Texting: When and What to Text for Phenomenal Response Rates
Text messaging is the most popular application on smartphones, and 40% of home buyers prefer communicating with an agent by text over phone calls. Additionally, text messages have an open rate of 98%. How can real estate agents harness this opportunity and use text messaging to capture leads? Here are some best practices for when and what to text your real estate leads.
To Our Friends and Industry
Inside Real Estate will be here, independent, and leading the way, arm in arm with you, keeping your data secure and driving the innovation that champions the agent, and empowers you to serve this industry every day.
Does Tech Increase Transaction Volume? Yes—And There’s Proof
The data is indisputable. Inside Real Estate’s kvCORE Platform is getting more business for real estate professionals across the board.
Real Estate Teams Get What They Deserve
Teams just scored the most sophisticated solution ever created thanks to the latest release by the newly combined Inside Real Estate and BoomTown teams.
Does the Real Work Start After the Real Estate Transaction? The Numbers Say Yes.
Post Close Companion is your answer to client nurture after the transaction. And it makes it easier than ever.
Elite-Level Marketing Materials Don’t Need to be Time or Labor Intensive– Here’s Why
kvCORE is innovating tools that allow agents to do it all, without having to do it all.
Will 250k Agents Leave the Business Next Year?
What can you be doing to make sure your agents stay loyal with you and stay productive?
Building a Brokerage With Leads
Chris and Leigh Russell started Plum Tree Realty from scratch about seven-and-a-half years ago. After taking took some time to define what “being the best” meant for their firm and researching the many lead generation programs out there, they chose a platform they felt was "the best technology available." Now, from lead generation to recruiting, Russell has built his brokerage around the value proposition of getting leads to his agents.
Russell Real Estate Services
The winning combination of technology plus culture sets Russell Real Estate Services apart. "The trust cultivated in our organization has led to a reciprocal tech relationship: Our agents have embraced our approach to consolidated technology, which has led to widespread adoption, and, consequently, unprecedented success." - Jeff Russell, Broker/Owner of Russell Real Estate Services
A Journey to Technology Perfection
Find out how this brokerage struck gold with a well-thought-out tech strategy, a near flawless platform rollout and record numbers of agent adoption.
Brokers beware! That old tech is eating at your profits
It’s common for brokerages to focus more on lead generation programs, CRM software, and sophisticated websites as their revenue driving solutions. There is no question powerful solutions like kvCORE are built to drive revenue. But if brokers ignore the backend, that’s a missed opportunity to carve out additional profitability and claim a competitive advantage with a modern back office.
Ready Player One: How the New Hybrid Virtual Brokerage Can Help You Compete
It’s only been in the last few years that virtual brokerages have popped up, and they’re a hot topic within the industry. Without a physical location, virtual brokerages have significantly lower overhead costs and can scale their business with relative ease–two big reasons why they’re growing in popularity.
Yes, There is Such a Thing as Too Much Real Estate Tech
Today it seems as though there is a tech tool or solution for every stage of the real estate transaction, from marketing and advertising to listing and closing. Sometimes it can feel like we are kids in a candy store, overwhelmed by so many choices that promise they will miraculously improve our business. But is there such a thing as too much tech for real estate? And what is the perfect balance of tech tools that produce the highest agent adoption and profitability for the brokerage?
Brokers: Does your real estate tech stack really help recruit and retain agents?
What tech really matters to agents, and what doesn’t? Invest wisely.
Your Website is No Longer Your Single Biggest Tech Asset
There seems to be an unspoken agreement that the single most important piece of technology a real estate professional can have is their website. Looking further into this belief many think that the website alone will produce an infinite amount of leads and business as long as it is a unique, one-of-a-kind custom site that has video and parallax elements throughout. So if a single tech asset, namely your website, is not your best tech asset, what is?
The Importance of Quality Agent Onboarding for a Successful Team
The real estate profession is unique when it comes to joining a new brokerage or firm. Unlike with traditional job onboarding, there is a combination of requirements to be successful as an agent. New agents need a thorough and effective onboarding process. Many new real estate agents drop out of the industry simply because they didn’t receive proper training when they started out. Here are a few tips for how to improve the onboarding process for new agents.
Facebook Business Pages
Want to maximize your presence on social media as a brokerage or individual agent? A Facebook Business Page is a great starting point— so long as you’re venturing past the default settings. Whether you recently set up shop or your business has lived on Facebook for a while, fine-tuning your page with the following tools is a must. Here's how to customize your layout, communicate with customers, compete for business, and analyze trends.
To Adopt or Not To Adopt
Technology solutions offered at a brokerage level to agents are intended to make agents more productive and their life easier at the same time. So why is there often so much hesitation and resistance to embrace these solutions that have nothing but good intentions towards the agent and their business? Here are 3 reasons agents use or don’t use technology.