Insider Blog

Fuel your real estate business and brand with technology insights,
news, product updates, and advice from the Insiders.

SEARCH
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Mix It Up: Why Smart Brokers Diversify Their Real Estate Lead Sources

As real estate professionals, we talk a lot about finding the fastest (and least labor-intensive) path to generate real estate leads. And when a certain lead gen strategy has been producing consistent results for your team, it’s hard to think that there’s any reason to diversify. But if you are siloing your efforts to only one source, you are placing an extremely risky bet. Where do you expect to get your best real estate prospects this year? Here is where agents, team leaders, and broker-owners are finding success with online real estate leads in 2015, as reported in a recent survey by Inman.

Drip Marketing 101: Put Your Real Estate CRM to Work

Without a real estate CRM, the process of tracking and segmenting communication with various leads manually can be painstaking. Because successful agents know that they need to stay productive in order to be profitable, the task of sending a series of emails often gets pushed to the back burner. However, when done effectively, drip marketing has shown to increase sales opportunities by an average of 20%. Here are a few best practices for determining who should receive what type of email, and when they should receive that message.

What's the Score? 4 Ways to Track Real Estate Lead Generation Activities

To succeed and grow your brokerage, you need to do several things at the same time: generate leads, recruit and train effective agents, and track agent activity with full accountability, all while utilizing the right tools to convert leads into sales. Here are four ways you can keep your agents accountable by tracking their lead generation activities from first-contact to closed-deal.

Who’s Your Source? High Profit Marketing for Real Estate Lead Generation

When it comes to real estate lead generation, nearly every agent is looking for an answer to the same question: What’s the best lead source? In order to get the most out of your leads, you need to be able to see the ROI on all of your lead sources so you know where to spend those precious marketing dollars — and where to stop wasting them. To gain better insight into which lead sources brokers should be investing in, Imprev Thought Leader conducted a survey. Here are some findings.

Top 5 Profit-Drivers of an Automated Real Estate CRM

In real estate, the million-dollar question is, ‘How do I make more money?’ The easy answer: close more deals. Unfortunately, it’s not always as easy as it sounds, otherwise, we’d all be rolling in the dough. By automating some of your most important and time-consuming processes, you can become more effective in cultivating leads, keeping in touch with clients, and managing your active listings. So, what does your brokerage automated look like? Here are a few ways that a real estate CRM can automate your marketing and team activities to help you work smarter and become more profitable.

How to become a lead machine with a customized real estate website

Making a good first impression with a potential client is essential to the future (or lack thereof) of that relationship, whether it's in person, on a phone call, or on your real estate website. Think of your website homepage as the outside of a home. Without that curb appeal, it makes it difficult to sell.

Real Estate Lead Texting: When and What to Text for Phenomenal Response Rates

Text messaging is the most popular application on smartphones, and 40% of home buyers prefer communicating with an agent by text over phone calls. Additionally, text messages have an open rate of 98%. How can real estate agents harness this opportunity and use text messaging to capture leads? Here are some best practices for when and what to text your real estate leads.

To Our Friends and Industry

Inside Real Estate will be here, independent, and leading the way, arm in arm with you, keeping your data secure and driving the innovation that champions the agent, and empowers you to serve this industry every day.

Does Tech Increase Transaction Volume? Yes—And There’s Proof

The data is indisputable. Inside Real Estate’s kvCORE Platform is getting more business for real estate professionals across the board.

Get the Definitive Guide to Winning Over Today's Sellers

Learn how to beat the competition, earn your client's trust, and win more listings than ever

Learn More

See why top agents and teams are flocking to brokerages with kvCORE

Schedule your demo today and discover why agents and teams are asking for the platform they know drives business: kvCORE

Learn More

Get the Definitive Guide to Winning Over Today's Sellers

Learn how to beat the competition, earn your client's trust, and win more listings than ever

Learn More

Real Estate Teams Get What They Deserve

Teams just scored the most sophisticated solution ever created thanks to the latest release by the newly combined Inside Real Estate and BoomTown teams.

Does the Real Work Start After the Real Estate Transaction? The Numbers Say Yes.

Post Close Companion is your answer to client nurture after the transaction. And it makes it easier than ever. 

See why top agents and teams are flocking to brokerages with kvCORE

Schedule your demo today and discover why agents and teams are asking for the platform they know drives business: kvCORE

Learn More

Elite-Level Marketing Materials Don’t Need to be Time or Labor Intensive– Here’s Why

kvCORE is innovating tools that allow agents to do it all, without having to do it all.

Will 250k Agents Leave the Business Next Year?

What can you be doing to make sure your agents stay loyal with you and stay productive?

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Pulling back the curtain: How top independent brokerage, Samson Properties, recruits over 100 new agents per month.

“Once agents see and hear about our tech stack, and find out it’s free to them, the deal is done,” says Donny Samson, CEO of Samson Properties. "The tech stack offered by Inside Real Estate's kvCORE Platform has been a game-changer for us."

Canvas Real Estate Sees Massive Growth Through Independent Tech & Training

Canvas Real Estate is among Florida’s leading independent real estate firms. Spanning the east coast from their base in Ft. Lauderdale, the firm is generating over $13 million in gross commission income across 800 agents. WAV Group founding partner, Victor Lund met with Canvas CEO Ernesto Vega to learn about the key strategies that are powering success at Canvas.

One More Time, with Pam Johnson O'Connor

Pam O’Connor retired only two years ago from Leading Real Estate Companies of the World, where she was more than its President and CEO, she was an industry leader and a mentor to many. Inside Real Estate was thrilled to have her join us on the second edition of Insider Spotlight.

5 Takeaways from 7 Talking Points on Making Your Brokerage Profitable in a Shifting Market

In an insightful and candid discussion with Inside Real Estate’s Executive Vice President of Marketing and Enterprise Sales, Alissa Harper, and REAL Trends President Steve Murray. They offer slew of suggestions on how brokerages can cope with the inevitable changes that the COVID-19 crisis will bring to the industry.

How Weichert is Supercharging its Engine for the Future

National real estate powerhouse, New Jersey-based Weichert Realtors® has a long history of innovating to grow...50 years to be exact. With the recent launch of its brand-new technology ecosystem—myWeichert, powered by kvCORE—the firm has upped its value proposition for the more than 13,000 company and affiliated sales associates it serves.

What we learned in 2019 and what it means for you in 2020

With the landscape more crowded and confusing than ever, we reflected on the lessons we all learned last year, uncovering three ideas that we believe can lead us back to a path toward service, collaboration, and smart growth. And, it favors the agent-based model that’s worked for more than a century.

Homes of Idaho

Homes of Idaho experiences record growth by breaking the "one-size-fits-all" mold. “We’ve been able to build our own tech ecosystem that fits our culture and brand, so even if another brokerage in our market is using kvCORE, it isn’t going to look like our kvCORE.” -- Colby Lampman, Broker/Owner, Homes of Idaho

Small and Midsized Brokers Power Recruiting with CORE BackOffice

Actually working out the commission program needed to recruit agents presents much less of a challenge than tracking these unique commission programs designed for each agent on something other than an Excel spreadsheet. Small and midsized firms need to support variety in their compensation plans in order to recruit and require an affordable solution that integrates with QuickBooks. In 2016 and 2017, entrepreneur Jeremy Shoenig developed software for exactly this purpose, called BrokerSumo.

Real estate teams should demand more. Here’s why.

Teams are often the highest contributors to brokerage sales volume and one of the fastest-growing segments in real estate. This makes teams a critical part of today’s real estate landscape, so it’s important for brokers to make an effort to do whatever they can to recruit and retain teams in their organization. Fortunately, industry technology has improved in recent years and there are solutions today, like kvCORE Platform from Inside Real Estate, that effectively support teams and individual agents on one platform. Now, broker-owners have complete control, but can also allow their teams and agents to customize the platform to fit their needs and create their personal and private platform within the broker platform.

Tapping the Zillow Gap - Competing on Consumer Experience

Ah, Zillow. The real estate portal we all know and love? It’s no secret that many homebuyers leverage the “Z word” to begin their initial stages of the homebuying process. Due to the popularity of Zillow with homebuyers, many brokerages and agents alike feel they must be committing a dedicated monthly budget to the platform for a perceived fear of missing out on a potentially limitless stream of leads. Many real estate professionals also feel there is an unspoken expectation they need to be present on the search portal to truly compete with those who are also on Zillow. However, often the cons/disadvantages of advertising with Zillow outweigh the perceived pros.

Two Industry Leaders Team Up on 'A Journey to Tech Perfection'

REAL Trends and Inside Real Estate set out to answer an age-old problem for brokerages: How do you get agents to use the wonderful products and services that you offer? Many times, the technology is complicated, or the agents don’t want to invest the time into learning a new program. However, much of the time it’s due to a lack of management support, few training opportunities, and a dearth of incentives for sales associates to commit to your brokerage tech platform.

What Wins the Broker Tech Battle - Exclusive Interview

Joe Skousen, Founder/President of Inside Real Estate weighs in on what’s really behind the broker-tech battle, and how brokers can win the war.

Ready to put your business growth on autopilot?
Find the solution that's right for you.

Get A Demo