Real Estate Lead Generation Articles

  • Team-Broker Real Estate Marketing & Lead Strategy

    By Joe Skousen

    When growing team, production or just productivity, the first thing you want to get dialed is the marketing part of your strategy. You want to not only have the strategy thought through, but started and running BEFORE you go and grow the size of the team or commit too many resources.

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  • Is Your Brokerage Wasting Your Real Estate Leads & Face Time?

    By Joe Skousen
    missing-real-estate-leads

    We talk a lot about how to drive more real estate leads and more visibility. One question you might be facing right now, is whether you really are taking advantage of the leads and visibility that you currently have.

    Let’s say you are currently getting leads from Trulia, Zillow, Realtor.com or another real estate portal or network. You also get leads from your Sphere of Influence or Referral Base. You may even do some Pay per click or have some naturally-generated leads on your website. The question is, what real conversion rate are you seeing right now…

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  • 20% Lead Closure: Part Real Estate Lead Generation, Part Lead Management System

    By Joe Skousen

    The key to the right kind of lead-generation is really in the how. It is the “how” in the process of the lead finding you and the “how” in the process of you following up with the lead.

    If you are looking for good quality leads to build your own business or your team’s business, here are the major things to keep in mind:

    1. Make sure your

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  • The 3 Power Phases of Driving QUALITY Real Estate Leads

    By Joe Skousen

    By now, if you have been around working to get consistent real estate lead generation, you have certainly run into the quality vs quantity issue. That dilemma is more than just an annoyance of chasing too many leads for far too few deals. The truth is, if you don’t play your lead-gen right, it can be your bottom line killer.

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  • Short Sale & Listing Real Estate Leads: The Dilemma

    By Joe Skousen

    When talking real estate leads, REO and Foreclosure has been the talk for the last few years. Now we are all talking listings and short sale leads and the like. Today, pulling new listing leads is kinda like winning a mini lottery in many markets today… you go home, cry a little, call your uncle and thank him for being such a special person in your life.

    There are 2 major dilemmas in getting leads for things like Short Sales and Listing Leads.

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  • Real Estate Lead Generation Tip of the Week: April 5

    By Joe Skousen
    Real Estate Lead Measurement

    This week, our Real Estate Lead Generation Tip comes from the very root of success with online marketing – measurements. If you want something to improve, you have to measure it. So, what should you be measuring with your online marketing and real estate leads?

    Well, you always want to get down and measure the things that are going to have the biggest impact on your bottom line first. We want to give you a few things to be measuring that will make you stand out from your competition, and help you dial down your real results.

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  • Top 5 ESSENTIAL Real Estate Online Marketing Practices

    By Joe Skousen

    Real Estate Online Marketing is a game that every agent and broker around the world is playing now ( sometimes despite all of their best efforts at avoiding it ). With hundreds of Social Media and Networking sites out there and a variety of blogging or micro-blogging platforms, the question is how to spend a very precious amount of your own time on ONLY the essential and highest ROI Social Media activities.

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  • Your 2013 RE Fortune Cookie: Optimized IDX, Social & Lead-Gen For You!

    By Joe Skousen

    No, we don’t make fortune cookies over here, and we don’t even make very good Chinese Food (unfortunately). We do, however, bake up some pretty sweet online marketing for real estate agents and brokerages around the country.

    Why do we start with such a cheesy title about your fortune – because we get asked all the time. Most of the questions that come through are how we can guarantee that an agent is going to do more business. Well, here is the deal. The top agents and brokerages understand that successful online marketing for real estate comes as a result of a partnership-style relationship with the right marketing solution and company. So, while we can’t work your customers for you, we can guarantee results on our side of the fence!

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  • Your Pool of Real Estate “Listeners” – The Most Effective Marketing (3 Reasons)

    By Joe Skousen

    No question about it – there are more “Listeners” than ever before. In real estate marketing, we are used to […]

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  • The Real Estate Lead Conversion Dilemma – PPC vs. Natural

    By Joe Skousen

    I had a client present me with a dilemma this morning: Client X is in a larger real estate market, […]

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TECH POWERHOUSE INSIDE REAL ESTATE ANNOUNCES NEW FINANCIAL PARTNER, DOUBLES DOWN ON LONG TERM VISION

August 20, 2019

DRAPER, UT, AUGUST 20, 2019:  Inside Real Estate, one of the fastest growing independently-owned real estate software companies and a […]

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