As real estate professionals, we talk a lot about finding the fastest (and least labor-intensive) path to generate real estate leads. And when a certain lead gen strategy has been producing consistent results for your team, it’s hard to think that there’s any reason to diversify. But if you are siloing your efforts to only one source, you are placing an extremely risky bet. Where do you expect to get your best real estate prospects this year? Here is where agents, team leaders, and broker-owners are finding success with online real estate leads in 2015, as reported in a recent survey by Inman.
Without a real estate CRM, the process of tracking and segmenting communication with various leads manually can be painstaking. Because successful agents know that they need to stay productive in order to be profitable, the task of sending a series of emails often gets pushed to the back burner. However, when done effectively, drip marketing has shown to increase sales opportunities by an average of 20%. Here are a few best practices for determining who should receive what type of email, and when they should receive that message.
To succeed and grow your brokerage, you need to do several things at the same time: generate leads, recruit and train effective agents, and track agent activity with full accountability, all while utilizing the right tools to convert leads into sales. Here are four ways you can keep your agents accountable by tracking their lead generation activities from first-contact to closed-deal.
When it comes to real estate lead generation, nearly every agent is looking for an answer to the same question: What’s the best lead source? In order to get the most out of your leads, you need to be able to see the ROI on all of your lead sources so you know where to spend those precious marketing dollars — and where to stop wasting them. To gain better insight into which lead sources brokers should be investing in, Imprev Thought Leader conducted a survey. Here are some findings.
In real estate, the million-dollar question is, ‘How do I make more money?’ The easy answer: close more deals. Unfortunately, it’s not always as easy as it sounds, otherwise, we’d all be rolling in the dough. By automating some of your most important and time-consuming processes, you can become more effective in cultivating leads, keeping in touch with clients, and managing your active listings. So, what does your brokerage automated look like? Here are a few ways that a real estate CRM can automate your marketing and team activities to help you work smarter and become more profitable.
Text messaging is the most popular application on smartphones, and 40% of home buyers prefer communicating with an agent by text over phone calls. Additionally, text messages have an open rate of 98%. How can real estate agents harness this opportunity and use text messaging to capture leads? Here are some best practices for when and what to text your real estate leads.
Are you nurturing leads at the right time and in the right way? Here's what you should know about the journey your clients take when buying a home.
The leading provider of hyper-local school, demographic, and lifestyle data, Local Logic makes it easy for brokers and agents to help customers search by local qualities that matter most.
Learn how to beat the competition, earn your client's trust, and win more listings than ever
Learn MoreSchedule your demo today and discover why agents and teams are asking for the platform they know drives business: kvCORE
Learn how to beat the competition, earn your client's trust, and win more listings than ever
Learn MoreFor Donny Samson, CEO of Samson Properties, kvCORE has been a game-changer. He wanted the best tool out there — and he wanted to offer it company-wide for free. He tells his agents, “I can't hit the home run for you, but I can give you as many times as bat as possible.” Here’s why Samson and his agents love kvCORE.
Canvas Real Estate is among Florida’s leading independent real estate firms. Spanning the east coast from their base in Ft. Lauderdale, the firm is generating over $13 million in gross commission income across 800 agents. WAV Group founding partner, Victor Lund met with Canvas CEO Ernesto Vega to learn about the key strategies that are powering success at Canvas.
Schedule your demo today and discover why agents and teams are asking for the platform they know drives business: kvCORE
National real estate powerhouse, New Jersey-based Weichert Realtors® has a long history of innovating to grow...50 years to be exact. With the recent launch of its brand-new technology ecosystem—myWeichert, powered by kvCORE—the firm has upped its value proposition for the more than 13,000 company and affiliated sales associates it serves.
With the landscape more crowded and confusing than ever, we reflected on the lessons we all learned last year, uncovering three ideas that we believe can lead us back to a path toward service, collaboration, and smart growth. And, it favors the agent-based model that’s worked for more than a century.
In real estate, the million-dollar question is, ‘How do I make more money?’ The easy answer: close more deals. Unfortunately, it’s not always as easy as it sounds, otherwise, we’d all be rolling in the dough. By automating some of your most important and time-consuming processes, you can become more effective in cultivating leads, keeping in touch with clients, and managing your active listings. So, what does your brokerage automated look like? Here are a few ways that a real estate CRM can automate your marketing and team activities to help you work smarter and become more profitable.
Text messaging is the most popular application on smartphones, and 40% of home buyers prefer communicating with an agent by text over phone calls. Additionally, text messages have an open rate of 98%. How can real estate agents harness this opportunity and use text messaging to capture leads? Here are some best practices for when and what to text your real estate leads.
Why is it that you run into so many old-fashioned “CRM” systems? What a brokerage, successful team, or large real estate company truly needs is high integration and high automation around some very simple tools that make your life easier. For today’s post, we have brought together some of the ways that working leads and contacts in an old system or process contrasts with the way they can (and should) be worked in a new technology system.
The effectiveness of real estate lead generation programs for brokers and teams is 100% reliant on how they track and report to drive higher conversion rates. The Inside Real Estate team focuses on bringing the data and tips together that really allow you to maximize your team’s effectiveness on conversion. Here are the top 3 factors in improving real estate lead conversion.
The trick to taking advantage of the leads you have as well as driving more conversion out of new leads is all about well-placed automation and strict tracking. Here are 4 things you should have in place in order to achieve the highest conversion rates on current and new leads.
