Find out how this brokerage struck gold with a well-thought-out tech strategy, a near flawless platform rollout and record numbers of agent adoption.
What tech really matters to agents, and what doesn’t? Invest wisely.
There seems to be an unspoken agreement that the single most important piece of technology a real estate professional can have is their website. Looking further into this belief many think that the website alone will produce an infinite amount of leads and business as long as it is a unique, one-of-a-kind custom site that has video and parallax elements throughout. So if a single tech asset, namely your website, is not your best tech asset, what is?
When a real estate brokerage, team, or agent is asked about what they are doing regarding their own individual marketing efforts the answers might surprise you. The majority of agents in the United States have an almost even distribution of their marketing dollars between print and digital marketing. To shed some light on how agents spend their precious marketing dollars, it is important to identify exactly what constitutes print vs digital.
Throughout the years, RE/MAX Advantage Plus has remained one of Minnesota’s revered and multiple award-winning real estate firms, primarily because of their commitment to cutting edge technology and redefining the real estate process.
Having strong technology at the foundation of your brokerage isn’t something "nice to have". It’s a necessity. Here are some of the benefits of incorporating great technology tools into your brokerage landscape.
We’ve narrowed the list down to the top 5 value propositions needed within a CRM platform to have the highest success of Agent Adoption.
In today’s real estate market, finding leads really isn’t the problem, it’s converting them. There are multiple ways to help you cultivate your list. But it’s what you do with those leads that really matters. Even in hot real estate markets, you’ll find plenty of potential clients who need nurturing. How are you going to nurture them all the way to the closing table?
There’s a big misconception around what artificial intelligence (AI) really is and how it can impact your real estate business. To make matters more confusing, many of today’s real estate software platforms have latched onto the term but fail to explain what’s really behind the curtain. So what is AI, exactly?
Running a cost-effective lead-generation program is as difficult as anything else brokers will do. Follow these five lead-gen strategies to maximize deal flow and increase ROI for your in-house lead generation program.
Spraying your message high and wide does not breed online marketing success; rather, standout results emerge when you pair smart, strategic decisions with the right tools. The software you use to help you do this is critical. Here are 3 essential components your software platform must have to drive more leads, dramatically increase your conversion rates and accelerate your marketing success.
Are you nurturing leads at the right time and in the right way? Here's what you should know about the journey your clients take when buying a home.
The leading provider of hyper-local school, demographic, and lifestyle data, Local Logic makes it easy for brokers and agents to help customers search by local qualities that matter most.
Learn how to beat the competition, earn your client's trust, and win more listings than ever
Learn MoreSchedule your demo today and discover why agents and teams are asking for the platform they know drives business: kvCORE
Learn how to beat the competition, earn your client's trust, and win more listings than ever
Learn MoreFor Donny Samson, CEO of Samson Properties, kvCORE has been a game-changer. He wanted the best tool out there — and he wanted to offer it company-wide for free. He tells his agents, “I can't hit the home run for you, but I can give you as many times as bat as possible.” Here’s why Samson and his agents love kvCORE.
Canvas Real Estate is among Florida’s leading independent real estate firms. Spanning the east coast from their base in Ft. Lauderdale, the firm is generating over $13 million in gross commission income across 800 agents. WAV Group founding partner, Victor Lund met with Canvas CEO Ernesto Vega to learn about the key strategies that are powering success at Canvas.
Schedule your demo today and discover why agents and teams are asking for the platform they know drives business: kvCORE
National real estate powerhouse, New Jersey-based Weichert Realtors® has a long history of innovating to grow...50 years to be exact. With the recent launch of its brand-new technology ecosystem—myWeichert, powered by kvCORE—the firm has upped its value proposition for the more than 13,000 company and affiliated sales associates it serves.
With the landscape more crowded and confusing than ever, we reflected on the lessons we all learned last year, uncovering three ideas that we believe can lead us back to a path toward service, collaboration, and smart growth. And, it favors the agent-based model that’s worked for more than a century.
If you haven’t heard, the acquisition baby of Trulia-then-Zillow, Market Leader, is for sale. But what does this really mean for real estate professionals, and especially Market Leader’s customers? I can’t claim to be unbiased in my view on the technology, but there are some clear, facts that are important for Market Leader customers and others around the industry to know.
As real estate professionals, we talk a lot about finding the fastest (and least labor-intensive) path to generate real estate leads. And when a certain lead gen strategy has been producing consistent results for your team, it’s hard to think that there’s any reason to diversify. But if you are siloing your efforts to only one source, you are placing an extremely risky bet. Where do you expect to get your best real estate prospects this year? Here is where agents, team leaders, and broker-owners are finding success with online real estate leads in 2015, as reported in a recent survey by Inman.
Without a real estate CRM, the process of tracking and segmenting communication with various leads manually can be painstaking. Because successful agents know that they need to stay productive in order to be profitable, the task of sending a series of emails often gets pushed to the back burner. However, when done effectively, drip marketing has shown to increase sales opportunities by an average of 20%. Here are a few best practices for determining who should receive what type of email, and when they should receive that message.
To succeed and grow your brokerage, you need to do several things at the same time: generate leads, recruit and train effective agents, and track agent activity with full accountability, all while utilizing the right tools to convert leads into sales. Here are four ways you can keep your agents accountable by tracking their lead generation activities from first-contact to closed-deal.
When it comes to real estate lead generation, nearly every agent is looking for an answer to the same question: What’s the best lead source? In order to get the most out of your leads, you need to be able to see the ROI on all of your lead sources so you know where to spend those precious marketing dollars — and where to stop wasting them. To gain better insight into which lead sources brokers should be investing in, Imprev Thought Leader conducted a survey. Here are some findings.
