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Mobilegeddon: Is Your Real Estate Website Ready for Google’s Next Update?

Google is back at it with another algorithm update rumored to be even bigger than Panda or Penguin – Mobile Friendly.

This update is set to roll out on April 21, 2015, and mobile ranking factors will not only label your real estate website as mobile-friendly, but will also use that to determine if your site should rank higher in search results. The purpose of this update, according to Google, is ‘users will find it easier to get relevant, high quality search results that are optimized for their devices.’

Also from the mouth(s) of Google, the mobile-friendly update will have a ‘significant impact’ on mobile search results. As far as how significant? Well, Google isn’t saying. But what we do know is, up to 81% of websites could be affected by this update, and Google will reward sites who use a mobile responsive design.

So, why is it such a big deal to have a mobile-friendly real estate website in 2015? Here’s a few numbers that you should be aware of:

-80% or more people use smartphones for internet searches, and there are more than 5 billion global mobile subscribers.

-50% of all Google searches are done on a mobile device.

-According to Google’s Think Insights on Mobile, if a user lands on your mobile website and doesn’t find what they are looking for, there’s a 61% chance they will leave immediately and seek out another website (most likely a competitor).

-If a user has a positive experience with your mobile website, they are 67% more likely to buy a product or use a service.

As far as the update, here’s what you need to know:

What changes is Google making?

Google’s new algorithm will be applied to all Google indexed websites and will evaluate and apply new ranking factors to your website based on how “mobile friendly” or “responsive” your website is. (You can get a full list of mobile usability issues across your site using the Mobile Usability Report).

How do I know if my site is mobile-friendly?

You can check the status of your real estate website using Google’s mobile friendly testing tool. Enter your url and Google will give you a yes/no response as to whether or not your page is mobile-friendly. Simple as that.

How much will my mobile rankings be impacted?

Although Google hasn’t revealed much in terms of specifics, you can count on it having a widespread impact across the majority of mobile search queries. After the update, real estate websites that turn responsive will benefit quickly in terms of rankings (unlike Penguin or Panda).

What is Google’s goal with these changes?

Google is making these changes primarily to provide a better mobile experience for users, so this update is meant to encourage companies to create mobile-friendly websites and reward them with a ranking boost rather than a penalty.

If your real estate website isn’t mobile responsive yet, this update is a good reason to work on making sure it is. If not, you will lose traffic after the update goes live on April 21st. The good news is this update will be in ‘real time,’ so as soon as you’re ready, Google will re-crawl your website and rank it appropriately. Don’t get lost in the abyss of unseen real estate websites — seek out a mobile website solution that already passes Google’s mobile-friendly test and is designed to give you an instant boost in your rankings.


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