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INSIDE REAL ESTATE LAUNCHES ITS NEXT-GENERATION LEAD, MARKETING, CRM & REPORTING SUITE FOR THE REAL ESTATE INDUSTRY

INSIDE REAL ESTATE LAUNCHES ITS NEXT-GENERATION LEAD, MARKETING, CRM & REPORTING SUITE FOR THE REAL ESTATE INDUSTRY

New Platform Streamlines the Marketing and Sales Process for Real Estate Brokerage Firms

Salt Lake City, Utah—September 22, 2014—Inside Real Estate (www.insiderealestate.com) officially launches the latest version of its leading marketing suite, featuring its new Performance Center. A combination of advanced marketing software and services, IRE’s solution gives real estate brokerages and teams something many still desperately lack: Real-time metrics on agent & lead performance across all lead sources, driving faster decision-making and higher ROI.

With IRE’s Lead Drop Box system and newly-released Performance Center, brokers can now track any lead source, from first response to closed transaction. It eliminates agent self-reporting with call, email & text tracking. In one simple dashboard, brokers can see in real-time what lead sources bring the highest return and which agents are performing the best.

Other key features of the platform include:

  • An attractive, mobile-responsive website design
  • Complete real estate social media integrations
  • Advanced search engine optimization
  • Drop-box style lead management with full CRM tools (e.g., Zillow, Trulia, Realtor.com, etc.)
  • Call and text-message automation
  • Auto follow-up features

“There are more ways than ever for brokerages to spend marketing dollars; for most, this means a lot of waste. We are holding every marketing dollar accountable and allowing brokerages to see end-to-end on their pipeline,” says Joe Skousen, Inside Real Estate founder and CEO. “No lead source is holy, and no brokerage is the same. We allow them to see what is really happening and how to make the right business decisions.”

Inside Real Estate began as a software provider offering real estate agents a platform for generating and managing online real estate leads. The company discovered that the average real estate broker didn’t have time to learn and use some of the system’s most powerful features. So Inside Real Estate started building out its own in-house marketing team that would do the work for its clients. The team consists of experts in online real estate marketing, covering all the basic skill-sets: copywriting, online PR, search engine optimization, pay-per-click advertising, social media marketing and lead management.

The solution has a two-fold purpose: 1) It helps brokerage firms penetrate their local markets and become market leaders; and 2) It gives brokers one-click access to vital reporting so they can manage their business better.
“What we offer is not simply software or support,” Skousen says, “It’s a virtual team of data nuts and online marketers – it’s what almost no brokerage has on hand. We look to create long-term partners.”

For more information, please contact Trent Wardrop, connect@insiderealestate.com, (800) 656-1646.

About Inside Real Estate
Inside Real Estate offers an advanced platform for web presence, lead management and CRM along with online marketing services for real estate teams and brokerages. The solution helps these brokers penetrate their local markets online and provide best practices to their clients. By combining the latest technologies for real estate listing distribution and lead capture with the latest strategies in SEO, pay-per-click, social media, and online PR, the company is able to offer agents an online solution that delivers real marketing results and frees up more time for local prospecting.

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