Inside Real Estate, provider of the leading real estate software solution kvCORE Platform, is pleased to announce the launch of its new app, kvCORE Open House. This new app, available to kvCORE users for free at both the Apple App Store and Google Play Store, allows real estate agents to maximize their lead capture at open houses and have those leads automatically tagged and entered into the kvCORE platform for automated follow-up.

The kvCORE Open House app eliminates the need for agents to purchase a separate open house app tool. It streamlines lead capture and follow-up by being fully integrated with the kvCORE Platform and its Smart CRM functionality.

With the AI-infused behavioral automation built in to the kvCORE Smart CRM, leads that come from the kvCORE Open House app will be treated to personalized followup that is related to the open house they attend. This includes similar properties that could match not only property demographics, but also similar properties based on physical attributes of the property. This allows agents to provide personal and customized follow-up with open house visitors -- fully automated within the platform.

“The kvCORE Open House app works as a digital sign-in form, but it’s more than just signing in on a tablet,” says Nick Macey, Chief Product Officer of Inside Real Estate. “It’s a simpler, faster way for agents to nurture and stay top-of-mind with prospective clients.”

Setting up the kvCORE Open House app takes only minutes. Once an agent has logged into the app, the agent enters the MLS# of the property hosting an open house. Agents may choose as little as two or as many as six questions for visitors to fill out when they sign in at the open house. Agents can also add a custom hashtag to their sign-in as an additional way to track their leads.

“It’s by far an easier way to capture leads at an open house,” adds Inside Real Estate Founder and Chief Revenue Officer Joe Skousen. “No need to bring a sign-up sheet. No need to manually enter those leads into a spreadsheet or CRM. It’s a tool we’ve created for our kvCORE users that makes their lives a little easier.”

Ernest Enriquez, broker-owner of Elite Home Team Realtors in Kennewick, WA, is one of those users. “The Open House app is really clean and simple, and lets my agents and me focus on the open house while knowing we are collecting good information on all of the opportunities that walk through the door. And putting them instantly into our CRM with kvCORE ensures they are getting great follow-up."

The kvCORE Open House app is designed to be used with either a smartphone or tablet. Even if internet connections are not available during the open house event, the app will store the data and sync when the connection is resumed.

The addition of the Open House app to the kvCORE Platform further strengthens the kvCORE Platform as the comprehensive software solution for brokerages, teams and agents, and positions Inside Real Estate as the leading provider of CRM and marketing services in the real estate industry.