New Integrated Business Platform, kvCORE, Set for Phased Rollout to Keyes Sales Associates

MIAMI, FL / ACCESSWIRE / February 2, 2018 / The Keyes Company has announced a new partnership with Inside Real Estate to launch their integrated technology solution, kvCORE Platform, to more than 3,000 sales associates in Keyes' family of companies.

The kvCORE platform will enable the associates to power their entire business operation from one powerful high-tech platform. The goal: make the lives of Keyes associates much easier, more efficient, and help them generate more qualified leads and closed transactions.

Keyes will introduce the enhanced website, customer relationship management (CRM), behavioral automation and integration platform in a phased rollout throughout the year. The firm's leadership considers kvCORE a critical differentiator in the brokerage industry's race to incorporate the most cutting-edge technology.

"We are excited to embark on this new partnership with Inside Real Estate and the kvCORE Platform," said Keyes President and CEO Mike Pappas. "The Inside Real Estate team has created a comprehensive platform that will power business in all of our offices and that will, without a doubt, ease the lives of our associates and help them deliver the exceptional service we strive to provide in every interaction. This underscores our approach to be at the forefront of providing the most effective tools to put our associates in the best position for success."

The kvCORE Platform's feature set provides Keyes associates with industry-leading tools, including: a lead engine; custom IDX websites with real-time MLS data sync; a cutting-edge smart CRM, to put lead follow-up on autopilot; a complete set of business analytics and a suite of other tools that will give Keyes associates an edge over their competition. Teams of agents also receive unique and tailored tool-sets specifically designed to drive production at the team level, including advanced lead-routing, team campaigns, team websites and team CRM.

Additionally, kvCORE Platform includes a full native mobile app with mobile-dial functionality, real-time property activity tracking, task manager, and mobile CRM. The Platform's lead validation and behavioral automation system, the Marketing Autopilot, combines predictive data, like life events, occupations and social data, with real-time behavior such as image views, property clicks and email-opens. The system then employs more intelligent automation and real-time alerts to agents.

"We are thrilled to partner with The Keyes Company, a long time leader in the real estate industry because of their standard-setting reputation for excellence," says Ned Stringham, CEO of Inside Real Estate. "We share the same values here at Inside Real Estate, making the kvCORE Platform a natural fit and we can't wait to see Keyes associates and teams thrive with the transition to this new technology."

Independently-owned and operated since its founding in 1926, Keyes is extremely active in luxury residential real estate. In 2017, Keyes generated more than $6 billion in real estate services across its Family of Companies.

The Keyes Family of Companies is the largest independently-owned real estate firm in Florida and a Top 25-ranked firm in the entire United States.