Inside Real Estate continues to expand the functionality of kvCORE by introducing CORE Present, which is revolutionizing the CMA and presentation experience.

The company acquired the award-winning dashCMA in 2020. Their launch of CORE Present, which was built upon the popular pricing and data visualization features of dashCMA, leverages one of the key strengths of Inside Real Estate, which is their MLS connectors that allow agents to build an interactive presentation from data refreshed every 15 minutes or less from the multiple listing service. This keeps the data constantly fresh and eliminates the need for agents to search listings for their CMA in the MLS then import them to a CMA tool.

As you would expect, agents can add or remove comparable listings from CORE Present to hone in on the right homes to inform consumers of active, pending, and recently sold properties that influence home prices. But then it gets interesting. CORE Present is fully interactive on the spot, letting you address questions from clients and show them answers in real-time. When clients ask how much more they'll get for their home because it has a pool, you can instantly highlight the average price of homes, both active and sold, with and without pools. Adjusting real-time during your presentation is going to set you apart.

CORE Present also comes with customization and "presets" that make it incredibly easy to adjust the presentation based on seller personas. For example, if your client is committed to selling but "shopping" for the right agent, the presentation will adjust content to focus on why you're the right agent for the job, versus a seller who's more focused on top market dollar—which will lead with pricing analysis. There are also design themes which display a more luxury aesthetic, traditional, modern, etc. You can adjust the style to fit the unique circumstances of the client.

Inside Real Estate threw in one more of its well-known techy features by providing behavioral insights that help the agent know how to follow up by seeing when they opened the presentation, which comps they spent the most time viewing, or other areas they spent time viewing. This not only tells agents when to follow up, but gives them a script based on what's most important to their client.

You can find more information about CORE Present on the Inside Real Estate website where you can request a demo. You will be particularly interested in the interactive dashboard.

This product is available to users of kvCORE, who may access it along with the many other tools that complement that suite of professional systems that include agent and team websites, CRM, lead gen, marketing studio, and so much more.

Adding a pricing and presentation builder to the product lineup at Inside Real Estate will allow the firm to stack additional value into their offering. The native integration for kvCORE users that puts the CMA into the workflow for agents and teams is likely to be a compelling experience for customers.

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