Home Prices Soaring… Is Your Real Estate Marketing Ready?
Any agent or broker catching the news over the past week or so, has gotten just a little jump in excitement. We all knew 2013 was going to be a big year for us in the industry – we all felt like business was already picking up (for some, it’s been picking up for a while now). But seeing the actual stats in the news helps us gain even a little more confidence in our industry’s comeback.
One of the best sources, is the S&P/Case-Shiller index, which has posted the biggest percentage gain in more than 2 years. Now, more than ever, real estate professionals are rooting for the comeback.
As 2013 dawns, and the comeback is in full-swing, most real estate professionals are in the midst of doing a Real Estate Marketing Audit – in other words, they are asking themselves what they are doing, is it working, and what needs to happen differently in 2013 to take full advantage of the market and this growth. They are looking at everything from their Real Estate Website, to their Real Estate Blogging and PPC campaigns to Email Marketing and even their Real Estate CRM and Lead Management solutions.
Frankly, here at Inside Real Estate, we have been in 2013 planning mode with our current and new clients for months now, and many of them have been asking the right questions as well. Many of these questions are coming as our clients’ online presence and lead generation activities are rapidly expanding:
- How do I increase my business again?
- Where should I have my Outsourced Marketing Team focus their efforts?
- How do I tweak my lead management program to handle this increase in leads?
For those that are working on their marketing plan for 2013 still, and who may have some questions about what it should look like, we offer a few tips and a special New Years offer. First the tips:
Tip #1 – Make Natural Results the Core
Natural Lead-Generation is the core to a good Marketing Plan. Many brokers and agents get so caught up in the immediate win of a “lead” that they forget to ask about the lead quality. The difference between 1% lead conversion and 10% lead conversion is actually far greater than 10x – because you are saving yourself or your agents’ a whole lot of needless run-around. So focus on Natural SEO Results, Natural Lead Generation, include some Real Estate Targeted PPC, and for Heaven Sake, get a solid Real Estate Lead & Performance Guarantee.
Tip #2 – Don’t Mess Around with Iffy Content
Content is a vital part of your Marketing Plan. Who would have guess 10 years ago that in 2013, we’d all be thinking harder about who is writing blog posts, then how we can flier an area? But, the truth is we are – and you should be too. So, if you find yourself thinking first about fliers, printed materials, even emails and such, stop and re-evaluate what content you have, what you don’t have, and how you are going to get it. Remember, content is the most unique and differentiating piece of your online presence that cannot be replicated.
Tip #3 – Leverage a Professional Team
In a time of soaring technology, high competition and changing landscapes, the old adage of synergy having a compounding effect is still truer – especially in your Real Estate marketing efforts. If you haven’t been able to get your marketing where you want it, and are still trying to pull off the DIY Real Estate Marketing campaign, about 90% of our recent clients would beg to differ. The key is, most real estate professionals understand that they are most effective doing real estate and working with clients. It is easy to get caught doing everything but that in your business. We have found our managed marketing packages to have the highest rate of success over all – and that is why we guarantee them.
Now for the New Year Offer:
Discover Powerful Marketing in 2013
& Real Estate Website Score
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Tagged: , 2013 Business Plan, IDX Websites, Real Estate Business Plan, Real Estate Marketing, Real Estate Website
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