Inside Real Estate Blog

News & Updates from the Team

  • Leads are Easy, Converting Them is the Challenge (And 5 Ways to Fix That)

    By Inside Real Estate

    In today’s real estate market, finding leads really isn’t the problem, it’s converting them.There are multiple ways  to help you cultivate your list. But it’s what you do with those leads that really matters. Even in hot real estate markets you’ll find plenty of potential clients who need nurturing. How are you going to nurture […]

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  • Market Leader for Sale & Real Estate Websites/CRMs: What You Should Know

    By Inside Real Estate Market-Leader-For-Sale-Sign

    If you haven’t heard, the acquisition baby of Trulia-then-Zillow, Market Leader, is for sale. But what does this really mean for real estate professionals, and especially Market Leader’s customers? Well, for a lot of people in the industry, this is an interesting development around the acquisition of Market Leader, followed by the acquisition of Trulia by […]

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  • Beat the Crowd: 6 Must-Have Features of a Winning Real Estate Website

    By iremarketing

    Most agents have a real estate website, however many are little more than a static page that is buried under the millions of of other agent sites out there. It sits there online, no one sees it, and the result is little or no leads. It is easier than ever for homebuyers to find the […]

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  • 3 Real Estate Lead Generation & Marketing Strategies to Win

    By Joe Skousen

    Data for March Existing and Pending Home Sales is out, and whether you know it or not – it greatly impacts your marketing efforts and effectiveness.

    As an agent or broker witnessing these things in the market – you have known for months now that gaining listings is virtually a guaranteed payday, and that you already might have a number of potential buyers hanging around waiting or searching for the right property. What you may not know is just exactly what you can do about it that will have a significant impact on the short run to get you more paydays.

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  • Ultra-Local Real Estate Leads, Branding, Presence & SEO

    By Joe Skousen

    Do you realize that the Ultra-Local Real Estate game leans heavily in favor of YOU over Trulia, Zillow, Realtor.com and the rest? Did you know that you can beat them out in the competition for top SEO placement for some of the highest-return keywords?

    At Inside Real Estate, we work with brokers, agents and companies around the US to drive stronger Real Estate Leads and Online

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  • 5 Real Estate Content Marketing Ideas (Plus a Bonus Blogging Tip)

    By Joe Skousen

    Real Estate Marketing and lead generation can be a tough sport. No wonder we have a hard time sometimes in getting people to like, comment, share our marketing – so often, we forget the core of what our marketing needs to be about. In a rush for SEO, SEM, Leads and the like, we forget that real value draws a real return. So how do you make sure you are getting all of the Content setup just the right way and pushing it out?

    Well, here are 5 Content Ideas for your Real Estate Marketing efforts that can drive some Real Results:

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  • Kicking Real Estate Butt with Social Media & IDX

    By Joe Skousen kicking-butt-real-estate-marketing

    We all know that you have that competition that you are trying to stay ahead of, and we also know that you really need to make sure that you have a solid getting/staying ahead in 2013. The real question is, how are you tackling the most successful real estate marketing mediums: Real Estate SEO and Real Estate Social Media?

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  • IDX Real Estate Website Connections, Broker Reciprocity & Social Sharing Best Practices

    By Joe Skousen

    We often get questions about IDX Connections, Broker Reciprocity, and what all of this has to do with a Broker’s or Agent’s website.  Not to mention, the best practices of it all.  So we recently addressed some of these questions on a new Real Estate Website Questions and Answers page of our website. For those […]

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  • 3 Tips to Drive Leads from Your All-in-1 Real Estate Website

    By Joe Skousen

    Getting Leads from your real estate website is really the point isn’t it? But do you simply have some fancy set of tools, or do you have a marketing toolset, training and plan to get real leads and real business?

    Truthfully, there are lots of agents out there with an “All-in-1” Real Estate solution. The big question for most still exists:

    “What is the real driver of your Real Estate Online Marketing Success?”

    Getting consistent leads from your online presence is more about Visibility and Lead conversion that having every single technology tool in the market. Below, we’ll share 3 tips to getting consistent leads from your online presence.

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  • You Might Be Making $1.50/hr – Successful Integration of WordPress, CRM & SEO

    By Joe Skousen

    Forgive the long title, but if you have been looking for the perfect solution for your Real Estate Online marketing solution, you have undoubtedly run across WordPress as a Blogging and Website Solution. For those of you that ara not familiar, WordPress is hailed as the world’s most popular Open Source Blogging solution and Content Management System. […]

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