Inside Real Estate Blog

News & Updates from the Team

  • PRESS: Inside Real Estate Unveils Image-Recognition Home Searching on Kunversion Platform

    By Mike Alder

      Since the merger of Inside Real Estate and Kunversion under NexPhase Capital in the Fall of 2016, top brokerages and companies worldwide have been taking advantage of a powerful system for lead generation, CRM & automation. Now the innovation continues with the release of a new version of the Kunversion platform’s Home Search Websites […]

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  • The ‘Exclusive’ Real Estate Agent: Local Search Marketing Best Practices

    By iremarketing

    Local, local, local. You know how important local search marketing is for your real estate agents. You’ve probably heard the advice a million times: pick a niche, specialize in it, and make it the central point in all of your online marketing efforts. But in over-saturated markets where the competition is fierce, it’s easy to […]

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  • Beat the Crowd: 6 Must-Have Features of a Winning Real Estate Website

    By iremarketing

    Most agents have a real estate website, however many are little more than a static page that is buried under the millions of of other agent sites out there. It sits there online, no one sees it, and the result is little or no leads. It is easier than ever for homebuyers to find the […]

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  • Mobilegeddon: Is Your Real Estate Website Ready for Google’s Next Update?

    By iremarketing real estate website

    Google is back at it with another algorithm update rumored to be even bigger than Panda or Penguin – Mobile Friendly. This update is set to roll out on April 21, 2015, and mobile ranking factors will not only label your real estate website as mobile-friendly, but will also use that to determine if your […]

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  • How to Become a Lead Machine with a Customized Real Estate Website

    By iremarketing

    Making a good first impression with a potential client is essential to the future (or lack thereof) of that relationship, whether it’s in person, on a phone call, or on your real estate website. Think of your website homepage as the outside of a home. Without that curb appeal, it makes it difficult to sell. […]

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  • Home Prices Soaring… Is Your Real Estate Marketing Ready?

    By Joe Skousen 4.3% Increase in Home prices over last 12 months

    Any agent or broker catching the news over the past week or so,  has gotten just a little jump in excitement.  We all knew 2013 was going to be a big year for us in the industry – we all felt like business was already picking up (for some, it’s been picking up for a […]

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  • Real Estate Marketing: Integrate Offline with Online

    By Joe Skousen

    You’ve seen the stats telling you that your online presence is essential in order to survive in today’s market—and it is. However, don’t overlook the power of combining your online and offline marketing efforts.  In my last post I discussed a few ideas on adding value to your real estate website.  The main purpose in […]

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  • Your Real Estate Website: Adding Value

    By Joe Skousen

    With all the evidence these days that an online presence is essential for a successful real estate business, far too many agents are still not taking advantage of their online tools. Although I could discuss several other avenues of online marketing such as social media, email campaigns, SEO, etc… I want to drive the topic […]

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