• Facebook Leads and Real Estate Marketing: A Match for Success!

    By Ian facebook-icon2

    Who would have expected that Facebook can be one of the most effective tools for marketing real estate listings? Some Realtors still don’t believe that the world’s most famous social media platform is worth their time, with as much as 30% of real estate agents not participating on the site. Data shows us that 74% […]

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  • Your Brokerage Website – Your Best Employee & Top Lead-Gen Source

    By Inside Real Estate FeatureLeads_Main

    Your Real Estate Broker Website Can Be Your Best Employee As a manager, what would you give for the ideal employee? You know—someone who works hard for your brokerage every day, doesn’t complain, exceeds expectations daily, positively boosts the company’s image and actually gets results in the form of leads? What if this employee also […]

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  • Uncovering Profitable Real Estate Lead Generation Markets: What Smart Agents Know

    By iremarketing Profitable-Real-Estate-Lead-Generation

    For real estate agents, the saying ‘location is everything’ is universal. The most successful agents know the market, inside and out. They know the location and the history. They know what new developments are planned. They know about schools and the community. They are experts in the area they represent. But before you focus all […]

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  • The ‘Exclusive’ Real Estate Agent: Local Search Marketing Best Practices

    By iremarketing

    Local, local, local. You know how important local search marketing is for your real estate agents. You’ve probably heard the advice a million times: pick a niche, specialize in it, and make it the central point in all of your online marketing efforts. But in over-saturated markets where the competition is fierce, it’s easy to […]

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  • Mix It Up: Why Smart Brokers Diversify Their Real Estate Lead Sources

    By iremarketing

    As real estate professionals, we talk a lot about finding the fastest (and least labor-intensive) path to generate real estate leads. And when a certain lead gen strategy has been producing consistent results for your team, it’s hard to think that there’s any reason to diversify. But if you are siloing your efforts to only […]

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  • Beat the Crowd: 6 Must-Have Features of a Winning Real Estate Website

    By iremarketing

    Most agents have a real estate website, however many are little more than a static page that is buried under the millions of of other agent sites out there. It sits there online, no one sees it, and the result is little or no leads. It is easier than ever for homebuyers to find the […]

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  • Drip Marketing 101: Put Your Real Estate CRM to Work

    By iremarketing real estate crm

    Without a real estate CRM, the process of tracking and segmenting communication with various leads manually can be painstaking. Because successful agents know that they need to stay productive in order to be profitable, the task of sending a series of emails often gets pushed to the back burner. And drip email marketing for busy […]

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  • What’s the Score? 4 Ways to Track Real Estate Lead Generation Activities

    By iremarketing

    To succeed and grow your brokerage, you need to do several things at the same time: generate leads, recruit and train effective agents and track agent activity with full accountability, all while utilizing the right tools to convert leads into sales. Lead generation activities like prospecting can often mean day after day of rejection and […]

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  • ‘Like’ It or Leave It: 8 Types of Facebook Posts for Real Estate Agents

    By iremarketing

    With nearly every real estate transaction starting with some type of online search, both real estate agents and home buyers/sellers all rely heavily on the Internet when it comes to the life-cycle of a real estate transaction. In order for you to connect with home buyers and sellers, you need to be present on the […]

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  • Who’s Your Source? High Profit Marketing for Real Estate Lead Generation

    By iremarketing real estate lead generation

    When it comes to real estate lead generation, nearly every agent is looking for an answer to the same question: What’s the best lead source? In order to thrive in the real estate industry today, you need something that everyone, to some degree, is lacking: knowledge of lead source ROI. Do you know exactly how […]

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