Inside Real Estate Blog

News & Updates from the Team

  • Leads are Easy, Converting Them is the Challenge (And 5 Ways to Fix That)

    By Inside Real Estate

    In today’s real estate market, finding leads really isn’t the problem, it’s converting them.There are multiple ways  to help you cultivate your list. But it’s what you do with those leads that really matters. Even in hot real estate markets you’ll find plenty of potential clients who need nurturing. How are you going to nurture […]

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  • 3 Ways AI Can Help You Close a Deal

    By Inside Real Estate

    There’s a big misconception around what artificial intelligence (AI) really is and how it can impact your real estate business. To make matters more confusing, many of today’s real estate software platforms have latched onto the term but fail to explain what’s really behind the curtain. So what is AI, exactly?  Simply put, AI automatically […]

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  • Market Leader for Sale & Real Estate Websites/CRMs: What You Should Know

    By Inside Real Estate Market-Leader-For-Sale-Sign

    If you haven’t heard, the acquisition baby of Trulia-then-Zillow, Market Leader, is for sale. But what does this really mean for real estate professionals, and especially Market Leader’s customers? Well, for a lot of people in the industry, this is an interesting development around the acquisition of Market Leader, followed by the acquisition of Trulia by […]

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  • Uncovering Profitable Real Estate Lead Generation Markets: What Smart Agents Know

    By iremarketing

    For real estate agents, the saying ‘location is everything’ is universal. The most successful agents know the market, inside and out. They know the location and the history. They know what new developments are planned. They know about schools and the community. They are experts in the area they represent. But before you focus all […]

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  • Real Estate Lead Nurturing: Understanding the Home Buyer’s Journey

    By iremarketing

    In a perfect world, the process of guiding a potential client through a new home purchase goes something like this: You capture a real estate lead through your website or a referral. You make contact with them within 5 minutes (like always) and you qualify them as an opportunity. You set up a few showings and […]

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  • Mix It Up: Why Smart Brokers Diversify Their Real Estate Lead Sources

    By iremarketing

    As real estate professionals, we talk a lot about finding the fastest (and least labor-intensive) path to generate real estate leads. And when a certain lead gen strategy has been producing consistent results for your team, it’s hard to think that there’s any reason to diversify. But if you are siloing your efforts to only […]

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  • Drip Marketing 101: Put Your Real Estate CRM to Work

    By iremarketing real estate crm

    Without a real estate CRM, the process of tracking and segmenting communication with various leads manually can be painstaking. Because successful agents know that they need to stay productive in order to be profitable, the task of sending a series of emails often gets pushed to the back burner. And drip email marketing for busy […]

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  • Top 5 Profit-Drivers of an Automated Real Estate CRM

    By iremarketing

    In real estate (and every other industry), the million dollar question is, ‘How do I make more money?’ The easy answer: close more deals. Unfortunately, it’s not always as easy as it sounds, otherwise we’d all be rolling in the dough. The reality is you’re only one person, and there’s only so much time in […]

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  • Measure Up: 4 Key Performance Metrics for Real Estate Agents

    By iremarketing

    Like in any industry, and especially for real estate agents, the only way to truly succeed is to know how ‘success’ is measured. Most agents fail in their first year because they are taught to sell, but not held accountable for long-term performance. They aren’t held to a standard, and without a standard, it is […]

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  • Real Estate Brokerage CRM & Leads – Working in the Old vs NEW

    By Joe Skousen

    What a brokerage, successful team or large real estate company truly needs is high integration and high automation around some very simple tools that make your life easier. But, in the end of the day, those tools still need to help close transactions and kick out some reporting.

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