Growth Hack Your Real Estate Teams: 2-Minute ReadBy Mike Alder Filed in: Real Estate Tips
Tagged: , Growth Hack, Management, Real Estate, Teams
By now you have probably heard the term “growth hacking” and while you may have thought it was a trendy buzz term used by techy startups it is in fact a strategy that can be just as readily applied to real estate teams as it is to the tech industry.
Growth hacking is the idea of experimenting across various marketing channels in order to find the best way to speed up lead generation and conversion.
The Goal: fast, cheap, growth.
The Tactics: laser-targeted campaigns via less traditional channels like mobile apps, email or social media.
By leveraging the right tools brokerages can find many more ways to engage with their audiences than ever before.
Here are 3 tips to expand your digital marketing, growth hack your real estate teams and generate more business:
Renovate your real estate website
98% of people start their home search online, having an effective website is no longer a matter of choice. Your first step in scaling your business bigger is making sure that when people visit your website and other landing pages, there’s a good chance they’ll convert into leads. Having a website designed specifically for real estate is essential, you need IDX optimization and search portal capability. Ensure your site is optimized for both desktop and mobile and give your team a platform that gets a high percentage of visitors to register and engage.
Automate your CRM
Brokerages using CRMs see a 41% increase of sales productivity per agent. An industry specific real estate CRM will make your team more efficient at managing contacts, properties, referrals, campaigns, transactions and more. Ensure that certain sources get the exact type of communication that they should, with source-specific automation plans and personalized email templates. Leverage fully integrated reporting to understand which sources are performing best.
Build a scalable foundation
If you’ve got a good system in place, can it be replicated and expanded to multiple offices in different markets? When a successful brokerage expands, there are both opportunities and challenges along the way. One of the most pressing challenges is maintaining consistent, efficient operations and keeping everyone on the same page. How can you effectively manage multiple offices? Investing in real estate franchise software allows you to bring all of your offices onto one central platform. Empowering your growing brokerage with a strong, reliable system to back up his or her everyday needs helps everyone work better. Teams gets the tools & support they need, you get the oversight you need to continue growing strategically.
So if you’re set to ramp up your sales metrics this quarter, these real estate growth hacking ideas might be worth implementing. Setup a personalized demo today to see what an all-in-1 platform can do for your brokerage.
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