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Three Ways to Find Home Buyers on Facebook

By Joe Skousen Filed in: Real Estate Marketing, the Web
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Did you know that 1 in every 8 minutes online is spent on Facebook? As a real estate professional, that means good things for you—because now the young, the old, the renter, the homeowner can all be found posting on their walls and connecting with friends, all the time. This creates a fantastic opportunity for capturing home buyer leads, but how do you find them? Well, here are three big ways to find home buyers on Facebook:

Strategy #1 – Launch an ad

The great thing about Facebook’s ad program is all the knowledge they have about their users. All those little interest indicators (what people type on their wall, what they share and comment on, etc.) are fed into Facebook’s algorithm. It knows who’s interested in golf, fantasy football, or who holds a secret (not anymore) passion for origami.

Most important for you, it knows who is interested in buying or selling a home–so try launching a Facebook ad targeting a keyword or category that would likely find people who are interested in buying or selling a home. You can do this by targeting your ads by category, like “Real Estate,” which Facebook reports 1,135,580 of its users are interested in, or use keywords to target a narrower group, like “buy a home in Florida.”

Strategy #2 – Identify influencers who are attracting home buyers

With social media, everyone has become a publisher. People who before didn’t have a voice can now drive people in droves to interesting, funny information they write or share (ever searched Youtube for “David at the Dentist”?).

Your goal is to identify popular people on Facebook who are sharing information that a home buyer would care about. Once you have found them, comment on one of their posts, or just “like” their page. Start to interact with them, and you’ll find your name in front of a large audience of potential home buyers.

Strategy #3 – Share content that your audience cares about

This is one of the easiest & least time-consuming ways to find home buyers on Facebook. It’s simple, really. All you have to do is share information that a home buyer or seller cares about. Share your new listings on your Facebook wall. Write a blog post about how to buy a home, ways to renovate your home to increase its value, or how to find the perfect vacation home in Park City.

If you focus on understanding your demographic and creating information they care about, home buyers will come to you. This task is made much easier if you have a website that is integrated with MLS and even allows you to share listings on Facebook with the click of a button. Find a social-ready platform that allows you to be more social, and you’ll find your home buyers.

Any more ideas on how to find home buyers online? Please share them below.

(Image provided by new-fwd.com)

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