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Real Estate Marketing: Integrate Offline with Online

By Joe Skousen Filed in: Real Estate Marketing
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You’ve seen the stats telling you that your online presence is essential in order to survive in today’s market—and it is. However, don’t overlook the power of combining your online and offline marketing efforts.  In my last post I discussed a few ideas on adding value to your real estate website.  The main purpose in doing so, is to make sure that when your clients or potential clients come to your real estate website, they find good useful information.  Having a good website is the basis for integrating your offline and online marketing efforts.  Let me give you a few ideas on bringing these two together:

Business cards – Be sure to have your website URL and appropriate social media icons.  If you have active accounts, go ahead and add the Facebook logo, twitter logo, Linkedin logo and RSS icon (to show you are a blogger).  Use your business cards as a mini billboard to show people how involved you are in online media.

Mailers – Remember the post we wrote about adding your local real estate market stats to your website? Why not take a screenshot of one of those graphs and put it on a postcard with the message “Home prices are on the rise.  Check out my website for more local updates and information.” It’s easy, and can be very effective.

Signage – Putting your website URL and social media icons on your signage is a must! This shows you are part of the social buzz and demonstrates that you are reaching a broader audience.

Referrals – Most agents agree that a lot of business comes from referrals. Ask your friends, family, and the rest of your SOI to visit your site.  This again builds your credibility as an expert and allows the ‘referral’ to see first-hand your local knowledge and marketing prowess.

This list isn’t meant to be comprehensive, but it can get you started on the right foot.  If you have any comments or suggestions, please feel free to leave them below. Also, if you have any questions about this article, please feel free to contact us by phone or email. 800-656-1646 or support@inside-real-estate.com


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