We talk a lot about how to drive more real estate leads and more visibility. One question you might be facing right now, is whether you really are taking advantage of the leads and visibility that you currently have.
Let’s say you are currently getting leads from Trulia, Zillow, Realtor.com or another real estate portal or network. You also get leads from your Sphere of Influence or Referral Base. You may even do some Pay per click or have some naturally-generated leads on your website. The question is, what real conversion rate are you seeing right now…Read More
o, you did some (or lots) of REO, Foreclosures and Short Sales – or maybe now you are moving quickly into the Short Sale scene. Well, first off, good for you – you know how to watch the trends. Secondly, your online marketing probably stinks.
We’re not trying to pick a fight, we are just going off what we have seen from about 85% of the brokers that come to Inside Real Estate. The truth is, REO came at a much-needed time, and there are still a good number of brokers doing well with it. Hopefully you have also seen that it can really murder your marketing presence and your marketing equity. Let me give you 3 reasons why this ought to scare you a bit, and why you ought to change that.Read More
Real Estate Marketing and lead generation can be a tough sport. No wonder we have a hard time sometimes in getting people to like, comment, share our marketing – so often, we forget the core of what our marketing needs to be about. In a rush for SEO, SEM, Leads and the like, we forget that real value draws a real return. So how do you make sure you are getting all of the Content setup just the right way and pushing it out?
Well, here are 5 Content Ideas for your Real Estate Marketing efforts that can drive some Real Results:Read More
Real Estate Online Marketing is a game that every agent and broker around the world is playing now ( sometimes despite all of their best efforts at avoiding it ). With hundreds of Social Media and Networking sites out there and a variety of blogging or micro-blogging platforms, the question is how to spend a very precious amount of your own time on ONLY the essential and highest ROI Social Media activities.Read More
This quick post is really intended to show you a few things about how setting up your site to leverage Social Media, Social Bookmarking or Blog Indexing sites can help.
At Inside Real Estate, this process is taken care fo for you, because otherwise, how would you keep track of which sites are good, which sites are bad, and what you should spend time tracking down (not to mention finding the time to do whatever you determine is good).Read More
We all know that you have that competition that you are trying to stay ahead of, and we also know that you really need to make sure that you have a solid getting/staying ahead in 2013. The real question is, how are you tackling the most successful real estate marketing mediums: Real Estate SEO and Real Estate Social Media?Read More
No, we don’t make fortune cookies over here, and we don’t even make very good Chinese Food (unfortunately). We do, however, bake up some pretty sweet online marketing for real estate agents and brokerages around the country.
Why do we start with such a cheesy title about your fortune – because we get asked all the time. Most of the questions that come through are how we can guarantee that an agent is going to do more business. Well, here is the deal. The top agents and brokerages understand that successful online marketing for real estate comes as a result of a partnership-style relationship with the right marketing solution and company. So, while we can’t work your customers for you, we can guarantee results on our side of the fence!Read More
Any agent or broker catching the news over the past week or so, has gotten just a little jump in excitement. We all knew 2013 was going to be a big year for us in the industry – we all felt like business was already picking up (for some, it’s been picking up for a […]Read More
Serious real estate websites are like serious Olympians – They Perform!
I like to reflect back on sports and seasons after the fact to see what really stands out to me. As I looked back at the last Olympic Season, It struck me again, as it has many times before, the huge difference that exists in results that the Performers enjoy vs. the non-performers.Read More
Do You know what one of the biggest sources of NEW, HOT REAL ESTATE LEADS is? It is having your website optimized to show up for specific listing addresses when they are searched on Google?
Now, you may say to yourself: “Self, I only have [1,2,3…whatever] listings right now – not a lot of opportunity.”
What we are talking about, is REALLY showing up for A LOT of listings from your IDX feed on your website. The trick is having a Real Estate IDX Website that is highly search engine optimized to target those specific listings, and then having an overall presence that supports that.Read More
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