Inside Real Estate Blog

CATEGORY: Real Estate Marketing

  • Facebook Leads and Real Estate Marketing: A Match for Success!

    By Ian

    Who would have expected that Facebook can be one of the most effective tools for marketing real estate listings? Some Realtors still don’t believe that the world’s most famous social media platform is worth their time, with as much as 30% of real estate agents not participating on the site. Data shows us that 74% […]

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  • Real Estate Lead Nurturing: Understanding the Home Buyer’s Journey

    By iremarketing

    In a perfect world, the process of guiding a potential client through a new home purchase goes something like this: You capture a real estate lead through your website or a referral. You make contact with them within 5 minutes (like always) and you qualify them as an opportunity. You set up a few showings and […]

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  • Team-Broker Real Estate Marketing & Lead Strategy

    By Joe Skousen

    When growing team, production or just productivity, the first thing you want to get dialed is the marketing part of your strategy. You want to not only have the strategy thought through, but started and running BEFORE you go and grow the size of the team or commit too many resources.

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  • Is Your Brokerage Wasting Your Real Estate Leads & Face Time?

    By Joe Skousen missing-real-estate-leads

    We talk a lot about how to drive more real estate leads and more visibility. One question you might be facing right now, is whether you really are taking advantage of the leads and visibility that you currently have.

    Let’s say you are currently getting leads from Trulia, Zillow, Realtor.com or another real estate portal or network. You also get leads from your Sphere of Influence or Referral Base. You may even do some Pay per click or have some naturally-generated leads on your website. The question is, what real conversion rate are you seeing right now…

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  • The 3 Power Phases of Driving QUALITY Real Estate Leads

    By Joe Skousen

    By now, if you have been around working to get consistent real estate lead generation, you have certainly run into the quality vs quantity issue. That dilemma is more than just an annoyance of chasing too many leads for far too few deals. The truth is, if you don’t play your lead-gen right, it can be your bottom line killer.

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  • 3 Real Estate Lead Generation & Marketing Strategies to Win

    By Joe Skousen

    Data for March Existing and Pending Home Sales is out, and whether you know it or not – it greatly impacts your marketing efforts and effectiveness.

    As an agent or broker witnessing these things in the market – you have known for months now that gaining listings is virtually a guaranteed payday, and that you already might have a number of potential buyers hanging around waiting or searching for the right property. What you may not know is just exactly what you can do about it that will have a significant impact on the short run to get you more paydays.

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  • Your 2013 RE Fortune Cookie: Optimized IDX, Social & Lead-Gen For You!

    By Joe Skousen

    No, we don’t make fortune cookies over here, and we don’t even make very good Chinese Food (unfortunately). We do, however, bake up some pretty sweet online marketing for real estate agents and brokerages around the country.

    Why do we start with such a cheesy title about your fortune – because we get asked all the time. Most of the questions that come through are how we can guarantee that an agent is going to do more business. Well, here is the deal. The top agents and brokerages understand that successful online marketing for real estate comes as a result of a partnership-style relationship with the right marketing solution and company. So, while we can’t work your customers for you, we can guarantee results on our side of the fence!

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  • How Serious is Your Real Estate Website? (5 Steps to Success)

    By Joe Skousen

    Serious real estate websites are like serious Olympians – They Perform!

    I like to reflect back on sports and seasons after the fact to see what really stands out to me. As I looked back at the last Olympic Season, It struck me again, as it has many times before, the huge difference that exists in results that the Performers enjoy vs. the non-performers.

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  • 3 Tips to Drive Leads from Your All-in-1 Real Estate Website

    By Joe Skousen

    Getting Leads from your real estate website is really the point isn’t it? But do you simply have some fancy set of tools, or do you have a marketing toolset, training and plan to get real leads and real business?

    Truthfully, there are lots of agents out there with an “All-in-1” Real Estate solution. The big question for most still exists:

    “What is the real driver of your Real Estate Online Marketing Success?”

    Getting consistent leads from your online presence is more about Visibility and Lead conversion that having every single technology tool in the market. Below, we’ll share 3 tips to getting consistent leads from your online presence.

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  • You Might Be Making $1.50/hr – Successful Integration of WordPress, CRM & SEO

    By Joe Skousen

    Forgive the long title, but if you have been looking for the perfect solution for your Real Estate Online marketing solution, you have undoubtedly run across WordPress as a Blogging and Website Solution. For those of you that ara not familiar, WordPress is hailed as the world’s most popular Open Source Blogging solution and Content Management System. […]

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