Inside Real Estate Blog

CATEGORY: IDX Websites

  • 5 Real Estate Content Marketing Ideas (Plus a Bonus Blogging Tip)

    By Joe Skousen

    Real Estate Marketing and lead generation can be a tough sport. No wonder we have a hard time sometimes in getting people to like, comment, share our marketing – so often, we forget the core of what our marketing needs to be about. In a rush for SEO, SEM, Leads and the like, we forget that real value draws a real return. So how do you make sure you are getting all of the Content setup just the right way and pushing it out?

    Well, here are 5 Content Ideas for your Real Estate Marketing efforts that can drive some Real Results:

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  • Your 2013 RE Fortune Cookie: Optimized IDX, Social & Lead-Gen For You!

    By Joe Skousen

    No, we don’t make fortune cookies over here, and we don’t even make very good Chinese Food (unfortunately). We do, however, bake up some pretty sweet online marketing for real estate agents and brokerages around the country.

    Why do we start with such a cheesy title about your fortune – because we get asked all the time. Most of the questions that come through are how we can guarantee that an agent is going to do more business. Well, here is the deal. The top agents and brokerages understand that successful online marketing for real estate comes as a result of a partnership-style relationship with the right marketing solution and company. So, while we can’t work your customers for you, we can guarantee results on our side of the fence!

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  • Home Prices Soaring… Is Your Real Estate Marketing Ready?

    By Joe Skousen 4.3% Increase in Home prices over last 12 months

    Any agent or broker catching the news over the past week or so,  has gotten just a little jump in excitement.  We all knew 2013 was going to be a big year for us in the industry – we all felt like business was already picking up (for some, it’s been picking up for a […]

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  • Your IDX Real Estate Website – Do You Show up For Listings on Google?

    By Joe Skousen

    Do You know what one of the biggest sources of NEW, HOT REAL ESTATE LEADS is? It is having your website optimized to show up for specific listing addresses when they are searched on Google?

    Now, you may say to yourself: “Self, I only have [1,2,3…whatever] listings right now – not a lot of opportunity.”

    What we are talking about, is REALLY showing up for A LOT of listings from your IDX feed on your website. The trick is having a Real Estate IDX Website that is highly search engine optimized to target those specific listings, and then having an overall presence that supports that.

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  • IDX Real Estate Website Connections, Broker Reciprocity & Social Sharing Best Practices

    By Joe Skousen

    We often get questions about IDX Connections, Broker Reciprocity, and what all of this has to do with a Broker’s or Agent’s website.  Not to mention, the best practices of it all.  So we recently addressed some of these questions on a new Real Estate Website Questions and Answers page of our website. For those […]

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  • Your Real Estate Blog is the New Drip Email

    By Joe Skousen

    You ought to be familiar with Drip Email systems – the idea that you can have a lead or client that is in your pool of people to work with, but you might not be actively working on a transaction with them right this second – so they start receiving automated emails fairly regularly from […]

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  • The Real Estate Lead Conversion Dilemma – PPC vs. Natural

    By Joe Skousen

    I had a client present me with a dilemma this morning: Client X is in a larger real estate market, and has been approached by Company Y that is promising results from PPC marketing, while they also try and do some SEO on the website.  This is going to result in “Guaranteed Leads” during a […]

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  • How IDX Websites Can Give Your Real Estate Lead Capture a Boost

    By Joe Skousen

    Most of us realize we need a powerful IDX Website these days for our real estate business.  And, let’s be honest, we’ve known for a long time that we need more leads.  But, what are finding is there are a TON of agents and brokers that do not understand just how important your IDX Website […]

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