• Mix It Up: Why Smart Brokers Diversify Their Real Estate Lead Sources

    By iremarketing

    As real estate professionals, we talk a lot about finding the fastest (and least labor-intensive) path to generate real estate leads. And when a certain lead gen strategy has been producing consistent results for your team, it’s hard to think that there’s any reason to diversify. But if you are siloing your efforts to only […]

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  • Beat the Crowd: 6 Must-Have Features of a Winning Real Estate Website

    By iremarketing

    Most agents have a real estate website, however many are little more than a static page that is buried under the millions of of other agent sites out there. It sits there online, no one sees it, and the result is little or no leads. It is easier than ever for homebuyers to find the […]

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  • Drip Marketing 101: Put Your Real Estate CRM to Work

    By iremarketing real estate crm

    Without a real estate CRM, the process of tracking and segmenting communication with various leads manually can be painstaking. Because successful agents know that they need to stay productive in order to be profitable, the task of sending a series of emails often gets pushed to the back burner. And drip email marketing for busy […]

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  • What’s the Score? 4 Ways to Track Real Estate Lead Generation Activities

    By iremarketing

    To succeed and grow your brokerage, you need to do several things at the same time: generate leads, recruit and train effective agents and track agent activity with full accountability, all while utilizing the right tools to convert leads into sales. Lead generation activities like prospecting can often mean day after day of rejection and […]

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  • ‘Like’ It or Leave It: 8 Types of Facebook Posts for Real Estate Agents

    By iremarketing

    With nearly every real estate transaction starting with some type of online search, both real estate agents and home buyers/sellers all rely heavily on the Internet when it comes to the life-cycle of a real estate transaction. In order for you to connect with home buyers and sellers, you need to be present on the […]

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  • Who’s Your Source? High Profit Marketing for Real Estate Lead Generation

    By iremarketing real estate lead generation

    When it comes to real estate lead generation, nearly every agent is looking for an answer to the same question: What’s the best lead source? In order to thrive in the real estate industry today, you need something that everyone, to some degree, is lacking: knowledge of lead source ROI. Do you know exactly how […]

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  • Top 5 Profit-Drivers of an Automated Real Estate CRM

    By iremarketing

    In real estate (and every other industry), the million dollar question is, ‘How do I make more money?’ The easy answer: close more deals. Unfortunately, it’s not always as easy as it sounds, otherwise we’d all be rolling in the dough. The reality is you’re only one person, and there’s only so much time in […]

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  • Measure Up: 4 Key Performance Metrics for Real Estate Agents

    By iremarketing

    Like in any industry, and especially for real estate agents, the only way to truly succeed is to know how ‘success’ is measured. Most agents fail in their first year because they are taught to sell, but not held accountable for long-term performance. They aren’t held to a standard, and without a standard, it is […]

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  • Mobilegeddon: Is Your Real Estate Website Ready for Google’s Next Update?

    By iremarketing real estate website

    Google is back at it with another algorithm update rumored to be even bigger than Panda or Penguin – Mobile Friendly. This update is set to roll out on April 21, 2015, and mobile ranking factors will not only label your real estate website as mobile-friendly, but will also use that to determine if your […]

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  • How to Become a Lead Machine with a Customized Real Estate Website

    By iremarketing

    Making a good first impression with a potential client is essential to the future (or lack thereof) of that relationship, whether it’s in person, on a phone call, or on your real estate website. Think of your website homepage as the outside of a home. Without that curb appeal, it makes it difficult to sell. […]

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